Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. In 2018, The HSMAI Foundation established a new mission statement:
To elevate the overall caliber and performance of sales, marketing and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent, and engage existing talent.

HSMAI Foundation Distributes COVID Relief Grants to More Than 260 Hospitality Professionals Around the World

The Hospitality Sales & Marketing Association International (HSMAI) Foundation is supporting the hospitality industry by distributing more than $130,000 in HSMAI Foundation COVID Relief Fund grants to more than 260 hospitality professionals around the world.

The HSMAI Foundation COVID Relief Fund was established in 2020 with the generous support of benefactors and individual donors. The fund provides HSMAI membership and educational grants for HSMAI programs to members and non-member industry professionals in need due to challenging circumstances related to the global pandemic.

  • The first quarterly call for HSMAI Foundation COVID Relief Fund grant requests was distributed to all HSMAI global regions: Americas, Europe, Asia Pacific, and Middle East. The grants represented a mix of educational services and programs.
  • 50 percent of grants were for membership.
  • 28 percent of the grants were for certification and online education.
  • 22 percent of the grants were for other educational programs around the globe.

Hospitality companies and individuals are welcome to support the HSMAI Foundation and the COVID Relief Fund by making a donation. To learn more and give, visit Support the HSMAI Foundation online.