Support the HSMAI Foundation

The HSMAI Foundation is an IRS 501c3 organization and as such individual contributions are tax deductible.

There are many ways to support the HSMAI Foundation and HSMAI initiatives around the globe by donating to the mission or, by designating a gift to a specific focus area. Undesignated gifts will support the mission of the Foundation. Other gifts may be designated to specific funds or may be directed for a special mission-related purpose or initiative as approved by the HSMAI Foundation Board of Trustees.

Since the HSMAI Foundation was established in 1983 contributors have included individuals, companies, HSMAI chapters and other Foundations.  The Foundation Board of Trustees has evaluated and carefully funded meaningful initiatives that further support the hospitality industry and the mission of the HSMAI Foundation.

Note that legislation in the United States known as the CARES Act passed in March of 2020 includes provisions that are now in effect that provides benefits on the tax treatment of donations and charitable gifts.  Specifically, the Act provides:

  • New charitable deduction available for non-itemizers
  • Waiver of retirement-plan penalties
  • Charitable deduction limits modified for individuals
  • Increased charitable deduction limits for corporations
  • Required minimum distributions waived

See advise or counsel from your tax professional or legal counsel for benefits and details.

New! The HSMAI Foundation Capital Campaign

The Foundation recently announced the launch of its Century Campaign, a five-year fundraising effort ahead of the organization’s upcoming 100th anniversary in 2027. Donations to the Century Campaign will be used to further the mission of the Foundation and its efforts to attract new talent, develop emerging talent, and engage existing talent in the hospitality sales, marketing, and revenue optimization professions. Learn more and donate!

Designated Funds

In light of the current Ukrainian/Russia conflict – which has seen to date more than 3.6 million Ukrainian refugees fleeing to neighbouring countries – the HSMAI Foundation (Hospitality Sales and Marketing Association International) has partnered with HSMAI Europe to establish a designated fund to support both the immediate and longer-term needs of Ukrainians studying and working in the hospitality industry.

The new fund will be administered by the HSMAI Europe Board of Directors and is open to any student or employee who has been impacted by the events of the war including refugees and those still based in Ukraine.

Grants from the new fund will be available for:

  • Fees and full bursaries to Ukrainian citizens who are currently students or other who desire to further their education in hospitality;
  • Vocational training /support for current employees in Ukraine who have been uprooted from their homes and or are now refugees;
  • Mentorship for Ukrainians seeking experience and guidance in the hospitality industry
  • Attendance at HSMAI Europe programmes and conferences and also for global certifications

The new fund will begin accepting donations on Tuesday, 29th March and is calling for urgent donations from companies and individuals seeking to support the Foundation’s new initiative to support our industry colleagues in Ukraine.

Applications for grants will be available shortly and the HSMAI Europe Board of Directors will be considering each application, case by case. More information to come.

The mission of the Foundation is focused on attracting, developing and engaging talent for the hospitality industry that is highly skilled in the disciplines of sales, marketing and revenue optimization.  The Foundation Board of Trustees annually identifies and prioritizes initiatives aligned with this mission that these funds are allocated to.

Current Donors of $100,000 and up include:



Individuals may deduct contributions to the HSMAI Foundation (a 501c3) charitable organization as allowed by the U.S. Internal Revenue Service

This fund was established in 2008 when industry sales and marketing icon Mike Dimond passed away.  The endowment funds college scholarships to deserving students annually.

About this Scholarship

Mike Dimond was widely recognized as one of the top hotel marketing executives in the United States, serving the industry in top positions, including Senior Vice President of Sales and Marketing at the Broadmoor in Colorado Springs. He is a member of the HSMAI Hall of Fame and honored as one of “The 25 Most Extraordinary Minds in Hospitality & Travel.” This scholarship was created by his family to expand and enhance the educational opportunities available to hospitality students interested in following in his footsteps.

Program Description

Two $1500 scholarships will be awarded annually to deserving degree-seeking students with the intention of pursuing careers in Hospitality Sales, Marketing, or Revenue Optimization. The funds are to be used for tuition. Recipients will be asked to work with the HSMAI Foundation through its programs to encourage other students to pursue careers in these fields.

Other Forms of Giving and Support

You can leave a lasting legacy and enhance HSMAI’s future with a legacy gift.  Legacy gifts are donations of $1 Million or more that support existing or new programs of the association with naming rights for a term or into perpetuity.  Development gifts may support a growth initiative of the Foundation or HSMAI.  Since 2008 a series of designated gifts totally nearly $2.5 million have supported the HSMAI Foundation and HSMAI Regions around the globe. Examples include:

Mike and Andrea Leven Foundation

The Mike and Andrea Leven Foundation donated $ 1million to support the leadership develop of HSMAI chapter leaders.  The HSMAI Americas Chapter Leadership conference is now named the HSMAI Mike Leven Leadership Conference.


Las Vegas Sands Corporation pledged $500,000 over 10 years to support the development of a new HSMAI chapter in Las Vegas.

Marina Bay Sands pledged $600,000 over 10 years to support the development of HSMAI AsiaPacific and education in the Singapore market.

TripAdvisor supported the development of an HSMAI chapter in Brasil with a pledge of $150,000 over three years.

Mike and Andrea Leven Foundation

The Mike and Andrea Level Foundation supported the development of a mentorship program in HSMAI Europe with a $100,000 gift.


Fairmont Raffles supported the development of an HSMAI chapter in the United Arab Emirates with a $100,000 gift over four years. Today, that chapter has evolved into the HSMAI Middle East Region.

For inquiries about developing a plan for a legacy of development gift, email or write the Executive Director of the HSMAI Foundation at the address below.

Individuals may deduct contributions to the HSMAI Foundation (a 501c3) charitable organization as allowed by the U.S. Internal Revenue Service

Get the satisfaction derived from making a lasting contribution to HSMAI’s long term prosperity and our committed to support hospitality sales, marketing and revenue professionals.  Others will be inspired by gifts in your name which might include a bequest or charitable income gift such as charitable gift annuities, charitable lead trusts, charitable remainder unittrusts, charitable remainder annuity trusts, or gifts of life insurance.  Your attorney, estate planner or a professional advisor can advise you about specific options appropriate to your wishes.

Bequests Legal Language and Tax Identification

If you wish to name the HSMAI Foundation in your will or estate plan, please name the HSMAI Foundation as: The Foundation of the Hospitality Sales and Marketing Association International with our principal address at 7918 Jones Branch Drive, Suite 300, McLean, VA 22102.

Tax ID: Our tax identification number is 52-128-4406

Date of Incorporation: May 12, 1983

How to remember HSMAI in your will

Please include such language as:

“I give, devise and bequeath the sum of ____ to the HSMAI Foundation, to benefit their primary mission (or insert a designated fund or initiative).”

“I give to the HSMAI Foundation all (or ___%) of the rest, residue and remainder of my estate to benefit their primary mission (or insert a designated fund or initiative).”

At the HSMAI Foundation all unrestricted gifts are used strategically to support top mission vision-tangible results and priorities.  If you have a more specific purpose in mind, please contact us to ensure that we can meet your wishes.  Whether you choose to restrict a gift or not, your support will help support the development of hospitality sales, marketing and revenue professionals.

Thank you for your generosity.

Note about tax deductibility and financial disclosure

Gifts are very much appreciated and may be tax deductible pursuant to the U.S. Internal Revenue Code 170(c) . A copy of our latest financial report may be obtained by emailing or writing to the Executive Director of the Foundation.

Robert Gilbert
Executive Director
HSMAI Foundation
7918 Jones Branch Dr #300
McLean, VA 22102