The webinar, the second in our  Total Revenue Management (TRM) series, will provide guidance on the importance and relevance of having a TRM culture, and what is needed to develop such. In order to move your property or organisation towards TRM, certain requirements must be fulfilled, such as the involvement of all stakeholders, and data management…amongst others. An important part of TRM is the active engagement of our employees, to inform them, to motivate and empower them, train & support them.

Moreover, this webinar will assist in developing a TRM culture, its core elements, and how to implement the TRM culture by following a step-by-step approach. Information sharing is key as well to identifying the right leadership style to lead the team in developing a TRM culture. This session will be an interactive workshop style class.

For those who missed the first installment, – the recorded session can be accessed through the button below.

Session: 2:00pm – 3:30pm