Commercial Strategy Week Insights: Women Rising to the Top: Let Go of Fear

HSMAI Marketing Strategy Conference Lightning Round presentation by Mercedes Blanco, VP Strategic Partnerships, The Hotels Network, part of HSMAI Commercial Strategy Week 2022.

Commercial Strategy Week Insights: ROI is Dying: A Love Story

HSMAI Marketing Strategy Conference Lightning Round presentation by Stephanie Smith, CEO & Digital Matriarch, Cogwheel Marketing – part of HSMAI Commercial Strategy Week 2022.

Commercial Strategy Week Insights: Economics Beyond The Forecast

HSMAI ROC Americas presentation by Adam Sacks of Tourism Economics, part of HSMAI Commercial Strategy Week 2022. The session focused on  Tourism Economics’ latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover; and uncover which are the most important economic principles for hoteliers to watch, and what they mean when we’re thinking about setting room rates, or trying to understand how customers might spend on F&B for events, and more.

In the Driver’s Seat: Road Tripping & the Mobile Experience

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Jessica Davidson, CHDM, SVP, digital and brand marketing at Wyndham Hotels & Resorts gave a presentation on “In the Driver’s Seat: Road Tripping & the Mobile Experience.”

Revenue Management’s Finest Hour

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 ROC Americas, Kelly McGuire, Managing Principal at ZS gave a presentation on “Revenue Management’s Finest Hour.”

Investing in Valued Media

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Stuart Butler, CHDM, chief marketing officer at the Myrtle Beach Convention and Visitors Bureau,  gave a presentation on “Investing in Valued Media.”

Recovery Campaigns

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”

Why Isn’t It All About (the Guests Like) Me?

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 ROC Americas, Stephen Hambleton, CRME, director of product management at IDeaS gave a presentation on “Why Isn’t It All About (the Guests Like) Me?”

Reframing Performance

HSMAI ROC 2021 Lightning Round presentation by Jennifer Hill, CRME, VP, Client Solutions, Kalibri Labs.