The way we use our first-party data can transform how we craft and execute our marketing strategy. There are many tools and platforms in the marketplace that can help us collect, manage, and creatively leverage our data. One relatively new area to explore is customer data platforms (CDPs).

Finally, it’s almost here: 2020. The year the economy slows down, stops growing, and/or enters recession. Or none of these things. After several years of heated speculation, the only consensus seems to be that the economy is a moving target — and that while the uninterrupted growth of the last decade can’t last forever, no one can say for sure what will happen next.