As we move into the end of the year, emerging trends have appeared or persisted since the beginning of the COVID-19 pandemic. Google provides HSMAI with recent search trends their implications for travel marketers.
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Many all-inclusive vacation brands want to explore new marketing territories. Returning guests account for much of their business, and companies need to increase new customer bookings to be more profitable. Data from GfK MRI’s Survey of the American Consumer points to a group of travelers who may help them reach that goal.