Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
Showing Items with Public Relations Category
Next month, she’ll receive HSMAI’s Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations during the virtual Adrian Awards Gala. Here are five things we learned during our interview with Gostelow — as a tribute rather than a eulogy.
This Special Report — presented with the support of HSMAI’s 2020 Organizational Member companies — offer profiles of the 24 campaigns that won Platinum honors as part of the 2019 Adrians.
Take inspiration from last year’s Platinum winners, including Visit NC and Discover SC, whose “#CAREolinas” was recognized in the Public Relations. The Adrians 2020 are open.
Vanessa Wilson, director of sales and marketing at the Hilton Washington DC National Mall, talked to HSMAI about her experience taking on additional work during the coronavirus pandemic and what she expects to come in the future.
Take inspiration from last year’s Platinum winners, including Contiki’s “#VoteWithNoRegrets” campaign, in preparation for the 2020 Adrian Awards entry period.
Take some inspiration from HSMAI Adrian Awards Best of Show 2019 winner The National WWII Museum’s “Owning an Entire News Cycle: D-Day With The National WWII Museum,” which was honored in the Public Relations/PR Campaign/Special Event category.
In a crisis situation, business leaders don’t just need information. They need inspiration. They need success stories. That’s what this HSMAI Special Report — presented with the support of HSMAI’s Organizational Member companies — provides.
Located in the center of the room at the Adrian Awards Dinner Reception and Gala in New York City on Jan. 21, the Future Stage offered three forward-thinking presentations from industry thought leaders.
HSMAI Lifetime Achievement Award Honoree Bjorn Hanson talks about how his career started with HSMAI and how it has led him to receive this honor.