The hospitality industry has long been defined by consistency, service, and trust. But in recent years, disruptors like Airbnb and Vrbo have rapidly gained market share, appealing to travelers seeking space, flexibility, and local experiences. For hotel sales and marketing professionals, this has forced a fundamental question: How can we compete?
For years, online travel agencies (OTAs) dominated the perception game, widely regarded by travelers as the go-to source for scoring the best hotel deals.
What’s next for hospitality? Between generational shifts in the workforce, skyrocketing guest expectations, and new pressures on boutique hotels, uncertainty abounds.
The relationship between sales and revenue management is complex and necessitates collaboration and communication. In The Hotel Sales Playbook, the study guide for HSMAI’s Certified Hotel Sales Leader certification, we offer a comprehensive guide for sales leaders to optimize revenue and drive business success.
Here, we share excerpts from Chapter 11: A Sales Leader’s Guide to Revenue Management contributed by Dan Skodol, CRME.
Though data does not yet definitively link generative AI to improved retention, discussions with commercial leaders reveal its potential to address toil and increase joy.
Highlights from the keynote presentation by Celeste Headlee at the 2024 HSMAI Sales Leader Forum in Washington DC.
Data analytics is critical in hotel sales. But how do you know what are the right KPIs and metrics? And what is the difference between the two? This topic is…
Dr. Breffni Noone, Professor, Penn State University, delivered this Strategic Issues session during the 2024 HSMAI Sales Leader Forum in Washington DC.
According to the latest Longwoods International tracking study of American travelers, 41% of them are likely to take an international trip in 2025. And 46% of those planning international travel say those trips will not reduce the number or shorten the length or spending on their domestic U.S. travel this year. Get insights for HSMAI from Longwoods President & CEO Amir Eylon.
During an HSMAI Contact Center Special Interest Group (SIG) session focused on Team & Agent Dynamics and Operational Excellence, industry professionals from organizations such as Hershey Entertainment & Resorts, Accor, IHG, Rosewood Hotels & Resorts, and others gathered to share their experiences, challenges, and strategies in managing contact centers effectively.