HSMAI’s Marketing Strategy Conference 2021 Lightning Round presentation by Holly Zoba, CHDM, principal at Scout Simply focused on how marketers can support their company’s sellers’ use of LinkedIn and positioning on it.
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According to the latest Longwoods International tracking study of American travelers, despite initial hopes, leisure travel this fall and holiday period is not expected to rebound significantly. Get insights on the findings prepared by CEO Amir Eylon for HSMAI.
We asked participants at HSMAI’s Ownership Group Commercial Executive Roundtable, held in Dallas on Sept. 30 as part of Commercial Strategy Week, to share positive trends they’ve observed recently.
Prism Hotels & Resorts is experimenting with deploying its sales teams to help address the talent shortage.
Sales icon Cindy Novotny offers a preview of her keynote at HSMAI’s Sales Leader Forum next month — including why this is ‘a great opportunity to go forward.’
Looking for encouraging news? Here are 12 positive developments that members of the HSMAI Americas Board of Directors have observed recently.
With limited staff and resources, many organizations switched to cluster selling during the pandemic and are now deciding whether to keep this model or not. There are pros and cons to that approach.
In order to be an effective salesperson, it is crucial to understand the strengths and weaknesses that come from your personality. HSMAI’s Rising Sales Leader Council’s Sales Tools Workgroup has defined selling tips for four different personality types.
There are many small changes that hotel companies can implement that can make a big difference in terms of being more sustainable. HSMAI’s Rising Sales Leader Council (RSLC) discussed how their hotels are promoting sustainability on a recent call. Here are a few of their best ideas for how hotels can be more sustainable —and why it’s important.
The pandemic may have brought a lot of difficulties over the past 18 months, but because of those struggles, it has also brought a lot of innovation. Recently members of HSMAI’s Sales Advisory Board discussed what they are doing differently and how they are staying innovative to stay at the top of their game.