Fuel provides HSMAI exclusive insights into the impact of a Covid vaccine on the intention to travel, finding that 60-70% of people said that some form of the vaccination being administered would improve the likelihood of booking a vacation in the next 6 months.
According to the most recent Longwoods International, about 40% of American travelers do not plan to hit the road before there is vaccine distribution.
According to the most recent Longwoods International tracking study of American travelers, 15% of them have canceled their holiday travel plans in the last two weeks as the coronavirus surges nationwide. Another 10% shifted their holiday trips from a fly trip to a driving one.
Based on hotel bookings for the week of November 22-28, Amadeus sees potential improvement in Thanksgiving holiday forward-looking occupancy compared to Labor Day.
Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video.
MMGY Global’s latest travel safety barometer provides the latest insights into how to navigate the next normal as it unfolds.
Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video.
As marketers, we have to process vast amounts of data and sometimes dig deep into the data at a granular level to reveal insights and patterns that are actionable.
Longwoods International, provides HSMAI insight into their latest traveler sentiment survey findings that half of American travelers are currently planning to stay home for Thanksgiving, Christmas, Hanukkah, Kwanzaa or New Year’s Eve.
In this video report, Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights on how confidence in travel has continued to rebound since their last survey, and is nearly at the level seen in June.