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Breakfast Meeting | Copenhagen

April 18 @ 8:00 am - 10:30 am

Join us for a Breakfast Meeting in Copenhagen

Join us for the first HSMAI Europe Breakfast Meeting in Copenhagen! This event offers a unique opportunity for hospitality professionals to gain insights into the latest revenue management strategies tailored for today’s dynamic hotel industry.

📅 Date: Thursday, 18 April, 2024
🕒 Time: 08:00 – 10:30
📍 Venue: Comfort Hotel Vesterbro, Copenhagen, Denmark
🏢 Address: Vesterbrogade 23/29

Registration and breakfast will be open and served from 08:00, and the event Educational Program will start at 08:30.

Educational Program

Topic: Aligning for Success – Customer-Centric Revenue Strategies for Today’s Hotel Leaders
Speaker: Anders Johansson, CEO at Demand Calendar and member of the HSMAI Europe Region Nordic Advisory Board

Anders Johansson is a renowned expert in hotel revenue management, and he will lead an engaging discussion on Profit-Oriented Revenue Management (PORM). Beyond conventional metrics, PORM emphasizes profitability at every operational level. Participants will gain valuable insights into Customer Acquisition Cost (CAC) optimization, maximizing ancillary service revenues, and enhancing commercial team productivity within a PORM framework.

Prepare to revolutionize your revenue management approach with practical strategies and real-world examples shared by Anders Johansson.

[mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Anders Johansson, CEO at Demand Calendar[/mk_fancy_title][mk_blockquote font_family=”none”]With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.


Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.


Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.


Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability.[/mk_blockquote]

Join us for an exciting and educational morning including networking opportunities with like-minded individuals. This event is free to attend, making it an exceptional opportunity to participate in our local events. 

*HSMAI Europe is hosting several local events in multiple cities across Europe throughout 2024, exclusively for association members. For more information on how to become a member, please contact us at 

[mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title]

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More


April 18
8:00 am - 10:30 am


Comfort Hotel Vesterbro
Vesterbrogade 23/29
Copenhagen, 1620 Denmark
View Venue Website