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Breakfast Meeting | Stockholm

February 22 @ 7:30 am - 10:00 am

Join us for another Breakfast Meeting in Stockholm! 

HSMAI is back in Stockholm on Thursday, 22 February 2024 hosting a breakfast meeting at Scandic Victoria Tower. We have two very interesting topics: “How to succeed in the MICE Segment with Agents, PCOs, DMCs, and Joint Ventures” and “The Significance of International Meeting Business for the Future of Stockholm and Sweden, and Strawberry’s Approach with the New Sales Structure” 

This breakfast meeting is held in conjunction with Möten & Event 2024.

📅 Date: Thurday, 22 February, 2024
🕒 Time: 07:30 – 10:00
📍 Venue: Scandic Victoria Tower, Stockholm
🏢 Address: Arne Beurlings Torg 3

Registration and breakfast will be open and served from 07:30, and the event will be in Swedish.

Meet our speakers:

Terje Olsen

CEO of Broadstone Network

Terje is a growth specialist, keynote speaker, travel tech enthusiast and previous Sales Director Nordic for HRG

Within the MICE sector, cultivating symbiotic relationships with Agents, PCOs, and DMCs is pivotal. Agents facilitate connections between hotels and event planners or corporations seeking suitable venues. PCOs orchestrate seamless event execution, while DMCs provide local expertise and services for flawless destination experiences.

Maria Andersson

Sales Director Meetings at Strawberry

Maria Andersson, a passionate salesperson with over 22 years of experience in internationally selling hotel positions that have taken her around the world. She has always strived to work for the absolute best within the segment she operates in and to have a strong philosophy that the company is built on. Currently serving as the Sales Director Meetings at Strawberry for about 1 year, her enthusiasm for sales and marketing is evident, along with her dedication to building relationships with clients, direct colleagues, and industry peers. In her personal life, Maria prioritizes spending time with her small family and loved ones to rejuvenate her soul and body. She makes it a point to maintain her life’s passion for exercising, squeezing in some yoga sessions and high-intensity workouts whenever time allows.

 Join us for a morning of joy, networking, and industry insights!


February 22
7:30 am - 10:00 am


Scandic Victoria Tower
Arne Beurlings Torg 3
Stockholm, 164 40 Sweden
View Venue Website


HSMAI Region Europe
View Organizer Website