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Breakfast Meeting | Stockholm | May 2024

May 24 @ 8:00 am - 10:30 am

Join us for a Breakfast Meeting in Stockholm

Join HSMAI Europe Breakfast Meeting in Stockholm! This meeting offers a unique opportunity for hospitality professionals to gain insights and navigating The Evolving Landscape of MICE Sales.

📅 Date: Friday, 24 May, 2024
🕒 Time: 08:00 – 10.30
đź“Ť Venue: Clarion Hotel, Stockholm, Sweden
🏢 Address: Ringvägen 98

Registration and breakfast will be open and served from 08:00, and the educational program will start at 08:30.

Educational Program

Topic: The Evolving Landscape of MICE Sales
Speaker: Sofia Eriksson

Sofia is based in Stockholm and is responsible for event sales in EMEA at Amex GBT Meetings & Events, where she leads a team of salespeople across Europe. She has spent the last 17 years in the travel and event industry in various commercial roles and is passionate about meetings that are sustainable and deliver results. When she is not working, she enjoys spending time with family and friends, appreciates adventures, good food, and slow runs in the forest.


Trends in the Meetings and Events Industry – From an Agency Perspective.

There is a lot of discussion about the “future of work” and how our way of working has changed; in connection with this, the way we meet has also changed. Sofia will share the trends Amex GBT Meetings & Events is observing in how clients meet, what the current trends are in meetings and events, and what is important to clients in terms of choosing destinations and hotels.

From a sales perspective, Sofia will also discuss trends in client behavior and inquiries, and how we can remain relevant as providers in the meetings and events sector.


*HSMAI Europe is hosting several local events in multiple cities across Europe throughout 2024. For more information on how to become a member, please contact us at or read more about membership here.

[mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title]

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More


May 24
8:00 am - 10:30 am


Clarion Hotel Stockholm
Ringvägen 98
Stockholm, 118 60 Sweden
View Venue Website