Sales and marketing in hospitality: Ecosystem, Relevance and Innovation

• How deep consumer insight can help us change our thinking, and how this translates into the commercial arena.
• The power of a Symbiotic sales – how to build a go to market strategy that is mutually beneficial and provides value to immediate customers, partners and the communities it serves.

This session is led by Hannah Ajikawo, CEO & Founder of Revenue Funnel and James Wheatcroft, Global Senior Vice President Midscale Brands at Accor.

Hannah works with revenue and sales leaders to break down silos and align their go to market organisations. This is done by applying a set of proprietary frameworks that align the entire organisation to a typical customer journey.

This consistency across the teams helps to prevent revenue leakage and convert more opportunities and higher contract values.

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