📅 4 November, 2026
🕘 5:00 PM–7:00 PM, followed by networking and drinks
📍Hilton London Metropole, 225 Edgware Rd, London W2 1JU, United Kingdom

The AI-Powered Commercial Professional

Welcome to HSMAI Europe Connecting Future Leaders!

Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 

Discover how AI is reshaping commercial success

Artificial Intelligence is transforming the way Sales, Marketing, Revenue Management and Commercial teams work. From improving productivity and unlocking deeper customer insights to enabling smarter decisions and stronger business performance, AI is already changing the commercial landscape.

At this CFL event, we’ll explore how hospitality professionals can embrace these opportunities and become strong commercial professionals in an AI-powered future.

What we’ll explore:

• Automating the everyday
• Unlocking deeper customer insight
• Personalising at scale
• Building the skills of tomorrow’s leaders
• Turning AI into commercial advantage

Our speakers will share their perspectives on how AI is transforming commercial roles across hospitality, followed by an interactive panel discussion.

Keith Butler

Sales Director, UK & Ireland, Radisson Hotel Group

Chair, HSMAI Europe UK Advisory Board

Linus Fredberg

Regional Director Revenue Management Northern Europe

MGallery | Sofitel | Sofitel Legend | Emblems

Amy Clarke

Head of Marketing EMEA

Wyndham Hotels & Resorts

Presented by the HSMAI Europe Connecting Future Leaders Committee UK :

Eloise Balabouka-George

Senior Groups and Events Sales Executive

Sofitel London St James

Nicole Boltz

Sales Operations Specialist EMEA

Wyndham Hotels & Resorts

Mihaela Manea

Account Manager, Transportation & Specialty, Global Sales EMEA

Wyndham Hotels & Resorts

Amber Lawson

Senior Marketing Manager, Commercial EMEA

Marriott International

Genevieve Richards

B2B Marketing Manager

Preferred Hotels & Resorts

Callum Duckworth

Director, Group Sales Europe

Preferred Hotels & Resorts

For questions, contact us at postbox@hsmai.eu