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Name: Cracking the Code: Navigating Hospitality’s Distribution Maze
Start: 2026-01-16T13:00:00-05:00
End: 2026-01-16T14:00:00-05:00

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Cracking the Code: Navigating Hospitality’s Distribution Maze

January 16 @ 1:00 pm - 2:00 pm

HSMAI Foundation & HSMAI are kicking off a faculty-focused webinar series featuring top industry leaders. Join Sarah Fults (VP of Distribution, MGM Resorts) and Rhett Hirko (SVP of Revenue Optimization & Distribution, Preferred Travel Group) as they unpack the challenges of hotel distribution, from AI and online booking tools to managing B2B rates and margins.

Sarah Fults brings 30 years of hospitality experience and leads distribution strategy at MGM Resorts, driving tech innovation and channel optimization.
Rhett Hirko, a certified revenue management executive with 30+ years in the field, has shaped global revenue strategies.

Details

Date: January 16
Time:
1:00 pm - 2:00 pm
Website: https://americas.hsmai.org/event/cracking-the-code-navigating-hospitalitys-distribution-maze/