CRME Workshop + Global Exam (VIRTUAL)

📅 Date: Thursday, 19th June
⏰ Time: 10:00 am – 2:00 pm (followed by global exam – optional)
📍 Location: Virtual

CRME – Certified Revenue Management Executive

As revenue optimization in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification.

Maximize your revenue potential and elevate your career with the Certified Revenue Management Executive (CRME) certification. Join us on Thursday, 19th June 2025, for a virtual CRME Pre-Workshop from 10 AM to 2 PM (CET), followed by the globally recognized CRME certification exam.

The CRME will certify you as:

• A professional in the field of revenue management and clearly conversant with its intricacies and importance
• Competent to develop an infrastructure to support revenue management within the framework of an organization
• Able to maximize revenue opportunities and optimize profits by managing revenue
• Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
• Proficient at the art and science of revenue management

Why do you need the CRME?

The exclusive CRME certification demonstrates to yourself, your employer, your colleagues, and your peers that you are a professional in the field of revenue optimization with tactical and strategic expertise in identifying business opportunities, maximising profits, and driving growth, and fostering a revenue management culture within your organisation.

What topics are covered? 

The CRME certification exam is based on the CRME study guide, Evolving Dynamics: From Revenue Management to Revenue Strategy.

Topic areas include:

• From Revenue Management to Revenue Strategy
• The Revenue Professional
• Economics and its Role in Revenue Optimization
• Departmental Integration
• Understanding the Market
• Segmenting Customers and Utilizing Sources to Target Optimal Mix
• Forecasting, Pricing and Inventory Control
• Performance Analysis
• Strategic Distribution
• The Interdependence of Sales & Revenue Optimization
• Emerging Elements Impacting Revenue Strategy

Get Certified!

After the Review Course, participants who have applied and paid for the certification in advance have the opportunity to take the global exam directly after the course or any time they are ready.

Fee:

HSMAI Members: 595 Euro ex VAT

Non-Members: 775 Euro ex VAT

Meet Your Coach:

Learn from Frederic Toitot, a seasoned professional in Hospitality and Travel, with 15 years at Accor’s global headquarters. Frederic is committed to making learning a vibrant and meaningful experience, ensuring you gain practical insights to excel in revenue management. Frederic is the Founder & Managing Director at Hotel Games and Member and past chair of the HSMAI Europe Revenue Optimization Advisory Board. He is the former Vice President Global Learning & Development for Accor.