📅 Date: Tuesday, March 25, 2025
🕔 Time: 9:00 pm – 12:00 pm
📍 Venue: Grand Hotel, Oslo

We’re shaking things up and bringing a powerful workshop on MICE strategy to Oslo—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London, that was moderated by Mark Struik and Thijs Peters, Partners at Conventus Consultants.

Mark and Thijs will join us in Oslo too and will be our moderators.

As HSMAI Europe expands and our members would like to increasingly prioritise MICE, we are dedicated to enhancing our focus on this both locally and regionally. MICE Data will also be given a lot of focus during this day.

Key Objective

• We’ll be examining this from multiple perspectives, including MICE marketing & sales, the RFP process, distribution networks, yield management, sustainability, training, and data analysis.

What’s on the Agenda?

🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London last month.

Who Should Attend from your company?

This event is tailored for hoteliers, commercial strategists, revenue leaders, and sales & marketing professionals eager to gain new insights and expand their network.

Please note this is a by-invitation-only workshop and all registrations will be pending approval!