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ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 2
September 29 @ 2:00 pm - 4:30 pm

With HSMAI Region Europe’s Excelling at Customer Centricity programme, your team identifies and implement processes to close gaps that stop them from excelling, consistently, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning, the inclusion of key stakeholders, employee engagement and service recovery methods.
This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.
ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.

Gil also served as Chair of the HSMAI Europe People & Culture Advisory Board, and later as a member of the advisory board, contributing his expertise to advancing leadership and culture within the hospitality industry.
Entry to the program is on an on application complimentary basis. Please register to see if you are able to join in.
1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management
- What’s the programme – role of the Executive Coach and expectations.
- Why Customer Centricity
- How to prioritize & manage stakeholders interest
2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience, Measurement & Culture
- How to prepare to excel at designing key experience
- How we measure progress
- How we prepare to excel at creating a supportive culture
3️⃣ Session Three (2.5 hours): Communication & Service Recovery
- How do we excel at communication
- How do we excel at service recovery
- Next Steps
📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.