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HSMAI Afternoon meeting in Amsterdam on Revenue Strategy and Marketing

May 21, 2019 @ 2:00 pm - 6:00 pm

Good news! We just got the information in that one of our very active members in the US, Loren Gray, will be in Amsterdam when we have our event this month. He is a digital expert in the hospitality industry and has a lot of passion and competence about the topic. He often speaks at our events in the US so we invited him to speak at our event too. See the updated program below.

Making it all work, the step by step daily integration of marketing, and revenue management & Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team

We will focus on how to establish a common understanding of strategy and expectations – and work on a long-term perspective.

Time: Tuesday 21 May at 14:00
Place: Lloyd Hotel (34 Oostelijke Handelskade, 1019 BN, Amsterdam)
Target Group: General Managers & Assistant General Managers, Revenue Managers, Commercial leaders and others




Time What
14:00-14:30 Registration, coffee and networking
14:30-14:40 Welcome by HSMAI Region Europe

Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team

By Dave Overeem, CRME, Corporate Revenue Manager, Inntel Hotels


Making it all work, the step by step daily integration of marketing, and revenue management

History is filled with examples of great companies failing due to a lack of communication that we now call ‘siloing’. ‘To big to fail’ places like IBM and Sony who once dominated their markets now trail or have been outright removed, all because departments did not collaborate. Sound Familiar? This is not new news, but how do you make it work? Where do you start? How do you make it a success each day? What Technologies are leading edge that works?

By Loren Gray, Founder and CEO, Hospitality Digital Marketing Inc

16:40-17:00 Tour of Lloyd Hotel
17:00-18:00 Drinks and networking



About Dave Overeem, CRME, Corporate Revenue Manager, Inntel Hotels

Dave knew at the age of 5, that he wanted to work in hospitality. He graduated at Hotelschool The Hague in 2008 and started his career in Front Office operations in different hotels and brands. During his career, he found his “love” for Revenue Management at a boutique style teaching hotel in Amsterdam back in 2012. Dave developed a revenue management strategy for this hotel, that works out very well. Hotelschool The Hague was not teaching Revenue Management in the time Dave was a student there, so he did an extra education to develop his knowledge on revenue management and wanted to be able to combine practical experience with the theoretical part of revenue management. Graduating with a 9+ for his final Revenue Management exam, let him believe that he was made for Revenue Management. Nowadays he is leading the Revenue Management department of Inntel Hotels in The Netherlands. A family-owned hotel group of 6 four- and five-star hotels throughout The Netherlands and expanding with 2 hotels in the near future. Dave became a certified revenue management executive by HSMAI in May 2017.


About Loren Gray, Founder and CEO, Hospitality Digital Marketing Inc

Loren Gray is the Founder and CEO of Hospitality Digital Marketing Inc., a full service consulting firm assisting businesses operating in the hospitality space. Services range from advanced marketing and revenue strategies, to facilitating product and software services development to market to the hospitality industry. Domestic and International Clients range from property level, to portfolio based brand, and independent ownerships.

Prior to launching HDM, Mr. Gray was partner, and Vice President of Digital Strategy at one of the top 5 largest agencies in Dallas, TX, where he redefined all internal protocols and created a successful integration of culture and collaboration of all services into one cohesive client-focused strategy, thereby garnering the highest profitability and largest staff in the agency’s history along with its lowest annual staff attrition. Prior to that, he spent 13 years as Director of eCommerce for Ocean Properties Ltd., the fourth largest privately held franchise hotel operator in North America and forty-seventh largest worldwide, where he created and developed its entire Digital Marketing program.

Mr. Gray came through the ranks in the Hospitality industry through Food and Beverage, Hotel Operations, as General Manager of several brand- and non-brand resorts, Regional Sales and Marketing, and ultimately as Director of eCommerce. He has also owned and operated several Hospitality ventures. That operational and revenue management perspective, when added to marketing and technology understanding, has contributed to his ability to educate clients and connect seemly divergent programs into cohesive successful strategies.

Throughout his work history, Mr. Gray has actively participated as a member of several location organizations such as CVBs, TDCs, Chambers of Commerce and industry associations in Houston, TX, Melbourne, FL, Key Largo, FL, Palm Beach, FL, Dallas, TX, and the Caribbean, Canada, Australia and China.



May 21, 2019
2:00 pm - 6:00 pm
Event Categories:
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Lloyd Hotel
Oostelijke Handelskade 34
Amsterdam, 1019 BN Netherlands
View Venue Website