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HSMAI and HFTP Think Tank – The Strategic Integration of Marketing and Technologies

April 11, 2019 @ 7:45 am - 10:15 am

HSMAI and HFTP Think Tank for CMO’s and CIO’s – By invitation only

HSMAI and HFTP Think Tank is taking place in Palma de Mallorca on Thursday April 11th – the day after our annual conference the ROC & DOC and during HITEC Europe. The Think Tank will take place at MELIÃ PALMA BAY & Palau de Congressos · Palma in the Elyxr Café on the ground level of the convention center. Registration and breakfast from 07:45 and the educational starts at 08:15 and last until 10:15. This event is by invitation only!

“The Strategic Integration of Marketing and Technologies” will be the topic for the Think Tank”.

HSMAI and HFTP’s Think Tank on “The Strategic Integration of Marketing and Technologies” will invite Europe-based hospitality CMOs and CIOs/CTOs to a roundtable discussion about fostering collaboration between the two roles. Our target audience is 20 executives — half marketing and half information technology — with both HSMAI Region Europe and HFTP extending invitations to achieve this targeted mix. Tables will be arranged in a single, unbroken U-shape to help foster intimate, unguarded dialogue, with a roundtable for staff and other observers in the back of the room.

The two-hour program (8:15–10:15 a.m., with a breakfast reception from 7:45–8:15 a.m.) will be powered by a series of questions that participants will answer using a live-polling platform.

Robyn Pratt, Managing Director, Impact Consulting, will guide participants through the questions and answers, encouraging them to discuss the obstacles that exist between the two roles and to identify potential best practices for cooperation and collaboration moving forward. Post-event content will be produced for both HSMAI and HFTP members.

Pending the review of lessons learned at this Think Tank, HSMAI and HFTP will host a second, parallel program in Minneapolis on Thursday, June 20, 2019.

 To RSVP press here.

More about Robyn Pratt, Managing Director, Impact Consulting:

With 35+ years of experience working in different countries & spanning a broad cross section of disciplines ranging from Sales and Marketing, Operations, General Management, Project Leadership, Change Management, Innovation, Brand Strategy and Leadership she has gained a strong foundation of knowledge and expertise at an international level.

Prior to forming Impact Consulting she was Vice President & Brand Leader for Design and Luxury brands for Starwood Hotels, Europe, Africa, & Middle East (EAME). In this role, she was able to combine her knowledge and expertise in hotel marketing and operations with innovation and change management skills to lead the brand efforts of nine brands across 240 hotels. She is a strong communicator and have achieved tangible results and strong engagement with the teams she has worked with.

Her experience in leading Six Sigma and Operational Innovation has provided her with a passion for managing change towards achieving measurable results which add value for all shareholders.

Press here to see all our activities in Palma de Mallorca the same week.



PLEASE NOTE: For qualified ROC & DOC registrants, HITEC Europe in Palma de Mallorca will provide one complimentary, non-transferable registration which entitles the recipient to two days access to the HITEC Europe exhibit hall and general sessions. HITEC Europe concurrent educational sessions are not included. Comp registrations are only available to qualified ROC/DOC attendees directly from the industry and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies. HSMAI Region Europe will automatically register all qualified registrants directly with HITEC Europe. Your contact information will be provided to HFTP, the host of HITEC Europe, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass, please email us at

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