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Important message: ITB Berlin 2020

March 5, 2020 @ 7:30 am - 9:45 am

Important message: Due to the increasing spread of the novel coronavirus COVID-19, the Federal Ministry of Health and the Federal Ministry of Economics have implied a cancellation of ITB Berlin 2020. That means this breakfast meeting will not take place. Read more here.

HSMAI Breakfast meeting in Berlin
Thursday March 5
Hilton Berlin, Mohrenstraße 30

Join HSMAI and many from our Advisory Boards at Hilton Berlin on Thursday March 5 in conjunction to ITB
We start at 07:30 with coffee and breakfast. The educational program start at 08:00

Come and join us!

It is FREE if you work directly in the hotel and travel industry



After the four 7-Minutes presentations we will continue the debate from ROC on January 28th at the Savoy Hotel in London:



The moderator for the breakfast meeting will be:

Amanda Elder
Chief Commercial Officer at Kempinski Hotels and member of the Kempinski Hotels Management Board

7-Minutes Lightning Round:

Designing digital marketing models to maximise revenue and profit for hotels

By Finnbar Cornwall
Senior Industry Head, Travel at Google

Strategic Selling

By Evert Schuele
Vice President Sales EAME & South West Asia at Hyatt Hotels Corporation and member of HSMAI Region Europe Sales Advisory Board

Hear how Radisson Hotel Group have brought all channels and touch points with their customers into one group of people, integrated omni-channel online marketing

By Remy Merckx
VP Global Digital at Radisson Hotel Group

Management by objectives

By Anant Vithlani
Vice President Sales at Nordic Choice Hotels and Chair of HSMAI Region Europe Sales Advisory Board

Followed by a debate where you also will meet:

Timothy Wiersma
President and CEO at Revenue Generation and Chair of HSMAI Americas Revenue Optimization Advisory Board

HSMAI focuses on →Customer & Distribution →Revenue Optimization →Sales →Marketing and Branding →People & Culture →Innovation

Cancellation Policy

If you register, we expect you to attend. If, for any reason, you are not able to attend please let us know by text message +44 7951 780976 or e-mail

You can cancel your registration until 48 hours before the start of the event. After that and in case of no-show we will charge you € 95,- plus VAT. Thank you for your understanding.

Photo from HSMAI ROC 2020 at the Savoy Hotel in London


March 5, 2020
7:30 am - 9:45 am
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Hilton Berlin
Mohrenstraße 30
Berlin, Berlin 10117 Germany
View Venue Website