Join us for a morning of networking at our upcoming event, where we delve into the world of destination marketing and branding. Learn from industry experts and gain insights into the latest trends and strategies that shape the future of tourism. The program will be in Swedish.

07:45 hrs: Registration Opens
08:00 hrs: Breakfast
08:30 hrs: Educational Program Begins

The event is free to attend and open to all hoteliers and hospitality leaders, including non-members interested in experiencing an HSMAI Europe meeting. Vendors must be a member of HSMAI Europe to participate.

SPEAKERS

Bibi Rydbäcken

Varumärkesutveckling, destinationsmarknadsföring & försäljning at Marholmen
Member of the HSMAI Europe Region Nordic Advisory Board

After years of experience in marketing and communication within the tourism industry, Bibi Rydbacken is leading a brand and positioning journey on the beautiful island of Marholmen in the Roslagen archipelago. She will share her experiences in Marholmen’s transformation from an anonymous course center to a thriving archipelago destination, focusing on brand, positioning, communication, destination, and concept development.

Nils Persson

Chief Marketing Officer at Visit Sweden

Nils Persson is the Chief Marketing Officer at Visit Sweden, with overarching responsibility for marketing and branding. He brings over 20 years of experience in marketing, change management, and business development with a focus on digital channels across various industries, including banking, finance, telecommunications, and media.

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More