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HSMAI Europe | Breakfast Meeting | Stockholm

November 17, 2023 @ 8:00 am - 11:00 am

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Breakfast Meeting Stockholm

[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📆Date and Time: Friday, 17th November 2023 | 8:00 – 11:00 hrs (local time)
đź“Ť Location: Sheraton Stockholm, Tegelbacken 6, 101 23 Stockholm

Join us for a morning of networking at our upcoming event, where we delve into the world of destination marketing and branding. Learn from industry experts and gain insights into the latest trends and strategies that shape the future of tourism. The program will be in Swedish.

07:45 hrs: Registration Opens
08:00 hrs: Breakfast
08:30 hrs: Educational Program Begins

The event is free to attend and open to all hoteliers and hospitality leaders, including non-members interested in experiencing an HSMAI Europe meeting. Vendors must be a member of HSMAI Europe to participate.


Bibi Rydbäcken

Varumärkesutveckling, destinationsmarknadsföring & försäljning at Marholmen
Member of the HSMAI Europe Region Nordic Advisory Board

After years of experience in marketing and communication within the tourism industry, Bibi Rydbacken is leading a brand and positioning journey on the beautiful island of Marholmen in the Roslagen archipelago. She will share her experiences in Marholmen’s transformation from an anonymous course center to a thriving archipelago destination, focusing on brand, positioning, communication, destination, and concept development.

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Nils Persson

Chief Marketing Officer at Visit Sweden

Nils Persson is the Chief Marketing Officer at Visit Sweden, with overarching responsibility for marketing and branding. He brings over 20 years of experience in marketing, change management, and business development with a focus on digital channels across various industries, including banking, finance, telecommunications, and media.

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[mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title]

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More


Sheraton Stockholm
Tegelbacken 6
Stockholm, 101 23 Sweden
View Venue Website


HSMAI Region Europe
View Organizer Website