Global Events

Loading Events

« All Events

  • This event has passed.

Tomorrow starts now with HSMAI Europe

May 25, 2021 @ 2:00 pm - 3:00 pm

Tomorrow starts now with HSMAI Europe

Tuesday May 25th from 2 PM – 3 PM CET (1 PM – 2 PM UK time)

Ramping up for Summer: Proven Hotel Strategies to Capture Your Domestic Market

As international travel continues to prove complicated, for the majority of hotels in Europe the domestic market will be a vital source of revenue in the coming summer months. So, what actions can be taken today to attract local travelers and capitalize on this growing opportunity?

In this week’s discussion, we’ll be chatting to Amanda Du, Head of E-commerce at PentaHotels and taking a deep-dive into the brand’s strategy around the domestic market to understand how they are effectively welcoming more and more locals to their properties.

  • What are the steps to building a powerful domestic market strategy?
  • How can you adapt your hotel’s offering and services for locals?
  • Which marketing tactics have proven to be the most effective to boost bookings?

Register today for free to join the debate. We look forward to hearing your thoughts and questions!

Join the dialogue and meet:

Amanda Du – Head of Ecommerce at Penta Hotels

Amanda Du is an experienced Digital Marketing Leader with a demonstrated expertise in driving online business and loyalty in the hospitality industry across China, South East Asia and Europe. She is currently Head of Ecommerce at Penta Hotels and responsible for driving book direct and optimizing customer online experience.

Fiona Gillen – VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing & Branding Advisory Board

Fiona is an experienced digital marketer, brand marketer, content marketer and product marketer. With a career spanning more than 20 years, primarily within the hospitality industry, Fiona is truly passionate about hotel tech. Today, as part of the Hotels Network Team, she works closely with hotel brands around the world to think creatively about hotel marketing and how to personalize the online guest experience to drive more direct bookings.

In order for you to ask questions and comment during the session, you will have to be logged in with your Google/Youtube account.


May 25, 2021
2:00 pm - 3:00 pm


HSMAI Region Europe
View Organizer Website