Be part of the evolution: The HSMAI Digital Marketing Strategy Conference is now the HSMAI Marketing Strategy Conference, addressing the increasing complexity of marketing in a digital world.

Join more than 350 of your colleagues January 22 at the New York Marriott Marquis for the annual event where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today.

What you can look forward to:

» Keynote by Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Invisible Influence: The Hidden Forces that Shape Behavior and Contagious: Why Things Catch On.

» Lightening Round presentations: marketing executives will share their best practices, strategic insights, and big ideas for driving revenue and profit…in 6 minutes and 40 seconds each.

» Choose from 12 breakout sessions throughout the day.

» Two days of education with six Partner Insight sessions on Tuesday, January 21.

» Interact with the leading solution providers in the industry.

» Opportunity to see the best marketing work in the industry at the HSMAI Adrian Awards Gala, January 21 (Separate registration).