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Master Class: Optimizing your Restaurant Profit
December 18
Optimizing Restaurant Profit
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”1-Day,
”9:30am
In order to run a financially successful restaurant business, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world, resources are limited. Maximizing time, talent, and financial resources is critical to a restaurant’s profitability and longevity.
Learn from experienced restaurateurs and marketers about how you can improve the value of your restaurant assets and improve the bottom-line.
”YOU
”REVENUE”
How to apply digital marketing knowledge to grow revenue
”OPPORTUNITIES”
How to optimize digital marketing opportunities for hotel properties and partners
”ROI”
How to make better decisions around marketing channel ROI
”COMMUNICATION”
How to communicate strategies more credibly to owners, vendors, and other team members
The topics covered during the 1-day class are:
- Creating a concept for your Restaurant
- How to Market your Restaurant – by Mark Shrives, Marriott APAC
- Best Practices in Distribution
- Marketing Automation made easy – by Puneet Mahindroo, Restaurateur
- The Restaurant Strategy Toolbox – developed by Prof Sherri Kimes, Emeritus Professor at Cornell University
- Competitive Analysis & Guest Experience
- Revenue Management concepts
- Menu Design & menu Engineering – developed by Sherri Kimes
- The role of data analytics in Restaurants
- Bringing it all together – Commercialising your Restaurant
- 1-full day of classes
- 6-hours training time
This course is for you if you:
- Aspire to raise the value of your restaurant asset
- Are a Director of F&B at a hotel or standalone restaurant
- Work in a Commercial area with responsibility for the Food & Beverage areas
- General Manager wanting to learn how to increase profits on your F&B services
- Revenue or Marketing people who want to learn more about the nuances of marketing Restaurants
- Hoteliers from branded or independent property level, regional, or corporate level
In addition to hoteliers, those who support hotels
- Hospitality Supplier/Vendor/Partner Sales and Account Manager in areas that impact F&B
SCROLL DOWN TO ENROL
”CLASS
- Introduction on the Basics of F&B Revenue Management now expanded to cover all commercial areas to help make a profit.
- Performance measurement.
- Prof. Sherri Kimes explains the Strategy Toolbox available to restaurants and which strategies a restaurant can use depending upon the situation they are in.
- Followed by an activity facilitated by Pallavi Nirula Nath where you will learn to identify the right strategies to use for a given case study.
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Learn from a recent hotel restaurant launch in Bangkok. How did the concept come about?
How did they make sure the concept was delivered when guests arrived. An expereinced hotelier will take you through a case study on a successful restaurant launch and what was learnt along the way.
Mission Possible: Optimising your restaurant’s sales by changing the menu. It is possible.
Pallavi will show you how. Based on extensive research by Dr. Sherri Kimes, Professor Emeritus, Cornell University, learn about the proven best practices and then particpants take part in an activity to improve a menu, bring along a menu from your restaurant for this activity as yu can get some expert advice and work on improving the design during this interactive session. (If you dont have a menu, we will supply one).
Mark Shrives from Marriott will take you through the Digital Touchpoints in the customer journey and cover some best practices to use across campaigns, social and search to drive Restaurant & Bar Bookings. You’ll see lots of examples allowing you to create your own ‘recipe’ for connecting the customers pre-dining.
How can you distribute your seats/tables without falling into the hotel room/ OTA trap?
Mark Shrives and his team will present you with some solid tips on what you absolutely need to do, and some best practices to help you improve the way you manage distribution and third parties.
We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas. You also have access to 3 short courses on this through the HSMAI Academy Learning Management System. You can study the 3 courses at your leisure. If you dont know anything about this area, it might be good to study the courses prior to coming to the class.
So, Puneet will cover some tactics you can use, and some tips on how to manage implementation of these types of tactics across departments.
We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas. You also have access to 3 short courses on this through the HSMAI Academy Learning Management System. You can study the 3 courses at your leisure. If you dont know anything about this area, it might be good to study the courses prior to coming to the class.
So, Puneet will cover some tactics you can use, and some tips on how to manage implementation of these types of tactics across departments.
We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas. You also have access to 3 short courses on this through the HSMAI Academy Learning Management System. You can study the 3 courses at your leisure. If you dont know anything about this area, it might be good to study the courses prior to coming to the class.
So, Puneet will cover some tactics you can use, and some tips on how to manage implementation of these types of tactics across departments.
”MEET
This course will be presented by multiple experts in managing, marketing and operations of restaurants in Asia.
”ENROL
Registration Fee:
HSMAI members INR
Non members INR
Includes:
- Full day of training from 9am to 5pm
- Lunch, morning & afternoon tea
- 3-4 expert trainers
- 3 Online Courses in Restaurant Revenue Management (Valued at US$105) – to do online at your own pace
- Certificate of Completion
Registrations! Tickets Coming Soon…
