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MASTERCLASS: Improving your Commercial Acumen

October 12, 2022 @ 1:00 pm - 3:00 pm



Virtual Masterclass
12th October 2022

1 – 2pm

You will learn: * How to read, and gain insights from data and reports and turn that into commercial actions that increase ROI – Philip Schaetz, CUBE Thinking * How hoteliers can use data to improve ROI The attendees will simulate a hotel commercial team and work through a case study with Professor Sherri Kimes, Emeritus Professor, Cornell University * Work through a case study delivered by Ivy Esquero from Hilton

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