Global Events
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Power Breakfast | Copenhagen | September 2024
September 27 @ 8:00 am - 11:00 am
📅 Date: Friday, 27 September, 2024
🕒 Time: 08:00 – 11:00
📍 Venue: Admiral Hotel Copenhagen
🏢 Address: Toldbodgade 24
Get ready for an exciting morning at the HSMAI Europe Power Breakfast in Copenhagen, designed specifically for you as a hospitality professional keen on keeping up with the latest trends in MICE sales. This meeting is the perfect platform to explore new strategies, understand industry shifts, and connect with peers.
This breakfast meeting promises an enlightening platform to showcase the mission and advantages of affiliating with HSMAI, alongside insightful discussions on pivotal updates and initiatives within MICE in the hospitality sector.
Target Audience: Sales and Marketing Directors, Commercial Leaders, General Managers, Sales Manager, people working with MICE in Hotel and Travel industry and people and companies that are generally interested in a platform where they can expand their knowledge, meet with peers and share best practices
This event is free to attend for hoteliers and hospitality professionals working directly at a hotel or event properties. Join us for an exciting and educational morning including networking opportunities with like-minded individuals.
*For more information on how to become a member, please contact us at postbox@hsmai.eu or read more about membership here.
AGENDA
08:00 – 08:30
Breakfast and Registration
08:30 – 08:45
Welcome from HSMAI
08:45 – 09:15
Meeting and Events trends 2025
Looking into what has happened over the last year in Europe and globally and some predictions on how 2025 could look like.
By Per Ankaer, Managing Director of MCI Denmark and Ovation Denmark DMC
Per Ankaer has 20 years experience in the Meeting and events industry in Denmark and is working globally through the MCI network.
09:15 – 09:30
Coffee Break
09:30 – 10:00
Strawberry – MICE and B2B Sales
By Louise Kelly, Corporate Sales Director Meetings Denmark at Strawberry
10:00 – 10:30
Panel Discussion: The Evolving Landscape of MICE Sales
Join the discussion with our industry experts, Martin Åkesson, Cluster General Manager for Copenhagen Marriott and AC Bella Sky Hotel, and Tom Due Andersen, Sales Country Manager for ESS Denmark. The moderator of the panel is Anders Johansson, CEO at Demand Calendar/Hospitality Visions and member of the HSMAI Europe Region Nordic Advisory Board.
Martin Åkesson
Cluster General Manager
Copenhagen Marriott and AC Bella Sky Hotel
Tom Due Andersen
Sales Country Manager
ESS Denmark
10:30 – 11:00
Wrap up and final networking
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More
SPEAKERS AND PANELLISTS
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Sofia is based in Stockholm and is responsible for event sales in EMEA at Amex GBT Meetings & Events, where she leads a team of salespeople across Europe.
She has spent the last 17 years in the travel and event industry in various commercial roles, and is passionate about sustainable meetings that deliver results. When she’s not working, she enjoys spending time with family and friends, and appreciates adventures, good food, and long runs in the forest.[/mk_blockquote]
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Anna Westerberg is the Director of Sales Cluster Mid/North in Sweden at Strawberry.
Anna is a commercial executive with a proven track record in the hospitality industry, showcasing expertise in leading Management Teams, Sales, Hotel Management, Event Management, and Business Development. Throughout her leadership journey, Anna has excelled in guiding teams, coaching individuals, and spearheading sales teams with a keen focus on navigating through change effectively.
Known for her commitment to assignments and a dedication to driving development, progress, and change management initiatives, Anna has earned recognition for her leadership skills. She believes that leadership extends beyond achieving results; it involves creating an environment where others can thrive.[/mk_blockquote]
With over 15 years of experience in the hospitality industry, Ann has worked in various roles including events, reception, reservations, hotel management, and sales.
A fun fact about Ann is that despite her career in hospitality, she has a passion for camping and loves to stay in tents.[/mk_blockquote]
[/mk_fancy_title][mk_blockquote font_family=”none”]Kenth Larsson, with 30 years in the industry, holds the position of Director of Sales at Radisson Blu Waterfront Hotel, Stockholm.
Known for his strategic professionalism, goal-oriented mindset, and innate competitive drive, Kenth has been a steadfast leader within the hotel for three decades. His dedication to excellence and unwavering commitment have made him a cornerstone of the Waterfront team.
Described by his peers as a fun and engaging individual, Kenth naturally commands attention and respect. His ability to foster strong relationships and deliver outstanding results has earned him admiration and trust among his colleagues.[/mk_blockquote]
Miriam is recognized for her sociable and energetic demeanor, and she is dedicated to cultivating strong client connections. In 2023, she was honored with the “Joy Spreader of the Year” award at Thon Hotel Sales, highlighting her positive influence and commitment to her work.
Specializing in B2B sales, solution selling, negotiations, sales management, customer orientation, and relationship building, Miriam brings a wealth of expertise to her role. Her core values of trust, honesty,[/mk_blockquote]
Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.
Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.
Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability.[/mk_blockquote]