Sofia Eriksson, will kick off the meeting. She is based in Stockholm and is the Director of Sales, EMEA at Amex GBT Meetings & Events, where she leads a team of salespeople across Europe. 

Trends in the Meetings and Events Industry – From an Agency Perspective.

Sofia will share the trends Amex GBT Meetings & Events is observing in how clients meet, what the current trends are in meetings and events, and what is important to clients in terms of choosing destinations and hotels. From a sales perspective, Sofia will also discuss trends in client behaviour and inquiries, and how we can remain relevant as providers in the meetings and events sector.

Following up, we will hear from Anna Westerberg, Director of Sales Cluster Mid/North at Strawberry. She is a seasoned commercial executive with a strong track record in the hospitality industry, demonstrating expertise in leading Management Teams, Sales, Hotel Management, Event Management, and Business Development.

For our final session, Anders Johansson, Founder and CEO at Demand Calendar will moderate a panel featuring Kenth Larsson, Director of Sales & Marketing at Rezidor Hotel Group, Ann Fransson, Sales Manager at Marholmen and Miriam Alexandersen Bråthen, Sales Manager at Thon Hotels. This discussion will cap off the day’s program with valuable insights from industry leaders.