Smarter Decisions. Stronger Performance. Sustainable Growth

📅 Date: Friday, 20 November 2026 (In Conjunction with XENIA 2026)
⏰ Time: 18:00–20:00, followed by networking and drinks from 20:00–21:00
📍 Location: Athenaeum Eridanus Luxury Hotel, Athens

Programme & Speakers:

Welcome

A warm welcome from the day’s moderator.

Anna Gauthier

Fully Booked. Fully Busy. But Fully Profitable?

Vasilios Riavoglou

Reclaiming the Guest Journey: How AI Memory Is Shaping the Next Generation of Hospitality

Erik Muñoz
Director Business Development EMEA
TrustYou

Panel Discussion | Beyond AI: Rethinking Hospitality’s Future

Smarter Decisions. Stronger Performance. Sustainable Growth.

Artificial Intelligence is changing the way hotels operate, compete and connect with their guests. But technology alone does not guarantee success.

What will truly define the next generation of successful hospitality businesses?

Join industry voices bringing perspectives on AI, commercial intelligence, entrepreneurship and sustainable innovation:

Moderator:

Anna Gauthier

Panellists:

Giannis Aggelakis
AI Strategist and Digital Transformation Trainer, CEO
Cortex9.ai

Jason Psarrakis 
Co-Founder
Zero Stars Hotels

Together, they will explore how hoteliers can move beyond technological trends to make smarter decisions, strengthen commercial performance and create sustainable long-term value.

Networking & Drinks

Continue the conversation over drinks and light snacks at the hotel’s rooftop restaurant, connecting with hospitality colleagues and participants from the parallel Connecting Future Leaders gathering.

Pricing for Non-Members

Hoteliers: FREE
(For hoteliers that have not attended previous HSMAI Europe events)

Vendors/Consultants: €150

We would be delighted to welcome you. Register today to secure your place!