A quick churn of what’s new and now in the ever-changing digital marketing discourse—but with real people, unscripted sharings, and real-life expertise. This Bali-focused session, expanding to Indonesia and the region, brings together hospitality marketing experts to break down the latest tools, trends, and strategies shaping the industry in 2025. No AI fluff—just knowledge-powered insights from those in the field, sharing what’s working (and what’s not)in content, UGC, paid media, and beyond.

The new Indonesian government policies implemented in early 2025 have introduced substantial changes to how government institutions approach travel, accommodations, and events. These include budget efficiency measures, spending caps on meetings, and revised procurement processes for government events. While these policies aim to enhance fiscal responsibility and transparency, they present immediate challenges for hotel revenue managers who have long relied on predictable government business.

This panel discussion will explore constructive approaches to navigating this new reality. The conversation will examine how revenue managers can diversify their business mix, develop innovative pricing strategies, and identify emerging opportunities in both domestic and international markets. The discussion will focus on practical solutions that acknowledge the government’s fiscal objectives while ensuring the continued vitality of Indonesia’s hospitality industry.