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Power Up @ HEDNA | Lisbon
September 10 @ 4:00 pm - 7:00 pm
AI is rewriting the rules of hotel marketing. This invite-only Power Up brings together the industry’s most forward-thinking hotel leaders.
📅 Date: Wednesday, 10th September 2025
⏰ Time: 16:00 hrs – 19:00 hrs
📍 Location: HEDNA Conference @ Altis Grand Hotel, Lisbon
Join us during the HEDNA Conference for an exclusive PowerUp session where hotel leaders dive into the future of AI-driven marketing and direct revenue growth. In just two hours, you’ll hear sharp insights from industry experts through short spotlights and a panel discussion.
Moderator
Speakers & Panelists
Christelle Pitrel
VP Asset Management
Chair of the HSMAI Europe Advisory Board for Portugal
Pedro Colaco
CEO of Guestcentric & Great Hotels of the World
Member of the HSMAI Europe Advisory Board for Portugal
Daniel Reeves
Chief Commercial Officer
RoomAngel & HIVE AI
Fabiola Taracena
Senior Sales Manager
Sojern
The Guest-Centric Approach to Hotel Technology
Performance Evolved: Leveraging AI and Data
The Pre-Search Imperative: Winning Guests Before They Click
What You’ll Learn
- What top-performing hotels stopped doing this year — and what they replaced it with
- How to win direct bookings before guests even start searching
- How video and automation are transforming the guest journey
- How to design your website for AI agents, not just humans
With 60 seats available, this is your chance to connect directly with top tech partners, exchange ideas with forward-thinking peers, and leave with practical takeaways to transform your business. Don’t miss this high-energy session and sign up now!
Interested in the HEDNA Conference? Read more about their full program below.
