Wednesday, May 6th, 2026
Pullman Paris Centre Bercy, Paris

By Thijs Peters, Partner at Conventus Consultants

In this interactive 90-minute workshop, participants explore the complexity of booking decisions in today’s MICE market.

We start with a short introduction covering key industry trends and the fundamentals of MICE revenue build-up, setting the context for smarter commercial decision-making.

The main part of the session is The Profit Game, an engaging business simulation where teams manage a continuous flow of incoming requests. Participants must constantly decide which business to accept and which to decline, balancing revenue, profitability, risk, and future opportunity.

Working with limited information and under time pressure, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment.

This workshop is highly relevant for:

Management teams, to experience the real complexity behind daily sales and revenue decisions
Sales and operational teams, to better understand how to prioritise and optimise booking strategies

The session combines market insights with hands-on experience, creating a high-energy learning environment where one key question drives the competition: Who generates the most profit from the same market?