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SummerConnect Oslo: Exploring Total Revenue Management

June 19, 2023 @ 4:00 pm - 8:00 pm

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Exploring Total Revenue Management

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Don’t miss your chance to sign up for HSMAI Europe SummerConnect Oslo this June!

[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📌 Monday 19th June, 16:00 hrs – 20:00 hrs at Radisson Red Oslo Økern with Networking and drinks on their RoofTop Terrace![/mk_fancy_title]

Venue: Radisson Red Oslo Økern, Lørenfaret 3, 0585 Oslo, Norway
Event Room: Gallery (for educational sessions)
Networking: Rooftop terrace (for drinks, snacks, and networking)

We are excited to invite you to SummerConnect Oslo, an engaging event focused on exploring the world of total revenue management. Join us for an insightful evening of learning, networking, and enjoying drinks on a beautiful rooftop terrace.

Our speakers will share their expertise and experiences in the field, shedding light on the importance of restaurant revenue management, the strategies that have transformed businesses and delve into the concept of Profit-Oriented Revenue Management (PORM). This event presents a unique opportunity to gain valuable insights and connect with industry peers.

16:00 – 16:30: Registration

16:30 – 16:45: Welcome and Introduction

16:45 – 17:30: Amina Hamade – Profit Manager Food & Beverage / Event at Strawberry (formerly Nordic Choice Hotels)

Amina will discuss the power of data analytics in restaurant revenue management. Learn how the analysis of POS data has not only improved business understanding, but also enhanced server sales, customer satisfaction, and overall profitability. This session will be in English.

17:30 – 18:30: Anders Johansson – CEO of Demand Calendar

Anders Johansson, a renowned expert in hotel revenue management based in Sweden, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics, such as occupancy and RevPAR, PORM represents a profound shift in focus toward profitability at every level of operation.
Anders Johansson will discuss the essential components of PORM, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability.

18:30 – 20:00: Networking, Drinks, and Snacks on the Rooftop Terrace

[mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Amina Hamade, Profit Manager Food & Beverage / Event at Strawberry (formerly Nordic Choice Hotels)[/mk_fancy_title][mk_blockquote font_family=”none”]Amina Hamade is a seasoned professional in the hospitality industry with a wealth of experience in optimizing restaurant revenue. Currently working on an exciting restaurant revenue management optimization project within Strawberry (formerly Nordic Choice Hotels), Amina has made significant contributions to enhancing profitability and customer satisfaction across a diverse portfolio of restaurants.


Amina’s journey in the hospitality sector began at the prestigious Mandarin Oriental luxury property, where she gained hands-on management training. She later transitioned to Dubai, managing events, and became part of the pre-opening team at the renowned Four Seasons Hotel. Amina’s dedication to the industry led her to work with the Global Revenue Management team at Accor, where she spearheaded the launch of an annual server coaching and profit optimization program for various Accor hotel brands and regions.[/mk_blockquote]

[mk_fancy_title color=”#663399″ size=”18″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Anders Johansson, CEO at Demand Calendar[/mk_fancy_title][mk_blockquote font_family=”none”]With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.


Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.


Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.


Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability.[/mk_blockquote]

HSMAI Europe SummerConnect is free to attend for HSMAI Europe members. If you are not an HSMAI Europe member and would like to participate please reach out to us at

To secure your spot at SummerConnect Oslo, please register now by clicking the “Register Now” button below. Fill in the registration form, and we’ll confirm your participation via email.

*HSMAI Europe is hosting several local events Europe in 2023, exclusively for association members. For more information on how to become a member, please contact us at See our preliminary events calendar here.

[mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title]

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More


June 19, 2023
4:00 pm - 8:00 pm


Radisson Red Oslo Økern
Lørenfaret 3
Oslo, 0585 Norway
View Venue Website