Topic: Creating a Total Revenue Management (TRM) Culture
(By Invitation Only)

Join us for a virtual roundtable discussion among senior executives in Revenue Management in Hospitality. This event will focus on the topic of Creating a Total Revenue Management (TRM) Culture, providing insights and opening for dialogue on strategies for revenue optimization in the hospitality industry. This roundtable is By-Invitation-Only.

📅 Date: Monday, April 29th, 2024
🕒 Time: 3:00 PM – 4:30 PM CET
📍 Virtual Venue: Zoom – Link will be provided a couple of days before the roundtable takes place

The discussion will be kickstarted by Pär Augustsson, VP Total Profit at Strawberry (formerly Nordic Choice Hotels) and Member of the HSMAI Europe Revenue Optimization Advisory Board. Pär will share his thoughts on Total Revenue Culture, setting the stage for an engaging conversation amongst the participants. This part will be moderated by Shumi Khan, SVP Business Intelligence & Revenue Management Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board.

We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.

Don’t miss this opportunity to engage with industry leaders and explore the topic of Creating a Total Revenue Management (TRM) Culture.

3:00–3:05 p.m. CET

Welcome

Ingunn Hofseth, President & CEO at HSMAI Region Europe
A welcome to the attendees, introduction + Code of Ethics

3:05–3:15 p.m. CET

Creating a Total Revenue Management (TRM) Culture

Pär Augustsson, VP Total Profit at Strawberry (formerly Nordic Choice Hotels) and Member of the HSMAI Europe Revenue Optimization Advisory Board
Introduction to the topic of Creating a Total Revenue Management (TRM) Culture

3:15–4:30 p.m. CET

Dialogue and discussions

Shumi Khan, SVP Business Intelligence & Revenue Management Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board
Moderating and leading the discussion on the topic of today, kickstarted by Pär Augustsson.

About HSMAI Europe:

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Visit us at www.hsmai.eu