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The 2024 Adrian Awards are now open! Take some inspiration from one of last year’s platinum winners in Integrated Campaign: Experiential Marketing Winner – Fairmont Hotel & Resorts Submit your entry for the 2024 Adrian Awards by September 9, 2024.
In our Special Report, we profile all of the Platinum and President’s Award winners — including video and interview footage.
Fairmont Beyond Limits
BACKGROUND:
The campaign was created by Fairmont Hotels & Resorts, a Canadian company, with the goal of positioning Fairmont as the leader in one-of-a-kind experiences and redefining luxury by challenging the norms of what is expected. The campaign aimed to curate unprecedented and unexpected experiences for Fairmont guests and loyalty members, and drive significant room night production through a supporting tactical campaign.
CAMPAIGN:
The campaign featured a series of limited and exclusive activations, such as a symphony in a cenote, an underwater ballet, a vertical stage, a fire and ice dinner, and a cliffside oxygen bar.
RESULTS:
The campaign generated over 3 billion impressions and was featured in top-tier media outlets. It also exceeded the initial goals of bookings and revenue, with a 22% and 12% increase respectively.