Showing Items with Marketing Category


How to Audit Your GDS Info

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).

Why Content Is Still King

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on the continued importance of content….

Measuring B2B Marketing Success

HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.

Weekly top Spring Break destinations in the U.S.

Markets in Florida, Arizona, Texas, Colorado, and Utah are the leading US occupancy for the weeks in March typically reserved for Spring Breaker travelers.  Key West, FL. is the top performing market, regardless of week, already running over 90% occupancy.

Hotel HR Responses to the Pandemic

While 2020 was a difficult year for the hospitality industry, one of the bright spots was the manner in which human resources (HR) professionals responded to the many unanticipated and still-evolving challenges associated with the pandemic.

How Hotel Chief Digital Officers Are Staying Ahead of the Curve

As we start to move into the next phase of the pandemic, things are rapidly changing in the hospitality business, especially for digital marketers. HSMAI hosted a virtual Executive Roundtable for chief digital officers from hotel management companies to share how they’ve kept up.

The Challenges of Measuring Marketing Success Right Now

Everyone has different methods for and ideas around measuring success for hotel companies, especially in our current environment. Members of HSMAI’s Marketing Advisory Board discussed how they are measuring success and what they are finding difficult about it these days.

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