Tips and Tricks for Utilizing TikTok in Hospitality Marketing
HSMAI Rising Leaders Council recently discussed how effective TikTok can be as a marketing platform. Here are some ideas to think about when launching or developing your TikTok channel.
Showing Items with Marketing Category
10 Ways to Operationalize Sustainable, Regenerative, and Locally Immersive Travel Experiences
Here are ten ideas HSMAI Rising Leader Council Members shared to operationalize green practices.
HSMAI Customer Insight: Full Speed Ahead for Holiday Travel Planning | Longwoods International
Holiday travel is returning more to patterns seen pre-pandemic. Get more insights on the findings for HSMAI from Longwoods President & CEO Amir Eylon.
Commercial Strategy Week Insight: Consumer Trends are the Future of Hospitality
Daniel Levine, Executive Director, Avant Guide Institute, delivered a keynote address on Global Trends & Evolving Customers…and what they mean for hotel marketing, at the HSMAI Marketing Strategy Conference, part of Commercial Strategy Week 2022.
HSMAI Commercial Strategy Week Insight: An eCommerce Program for a Portfolio of Hotels
Insights from John Jimenez, VP of eCommerce, Noble Investment Group, co-Chair HSMAI Marketing Advisory Board, during the HSMAI Marketing Strategy Conference, part of HSMAI Commercial Strategy Week 2022.
HSMAI Customer Insight: Post-Pandemic Travelers Seek Work/Life Balance | Longwoods
Recent research likely signals a shift in travelers really needing to disconnect more when they get away for leisure purposes, despite the growing trend of “bleisure” travel! These folks felt always “on” or connected to the office during the pandemic and now are seeking more of a break when it’s “leisure time!” Hear more about the findings from Longwoods President & CEO Amir Eylon, for HSMAI.
Commercial Strategy Week Insight: Navigating the Future of Data and Travel Marketing
Ashley Sellhorst, Director of Sales, Sojern, and member of the HSMAI Rising Sales Leader Council, provided insights during her Lightning Round session at HSMAI’s Marketing Strategy Conference 2022, part of Commercial Strategy Week.
Defining and Measuring “Performance”: How are you driving incrementality for your brand?
Insights from a recent HSMAI Marketing Advisory Board thought-provoking discussion around measurement and how the travel marketing world defines performance and how we attribute performance to ad spend.
HSMAI Perspective: The Next Great Chapter – Adrian Awards
As we look in anticipation to the future of the industry, I want to take a moment to reflect on the 65-year history of the annual Adrian Awards that have honored excellence in hospitality advertising, digital marketing, and public relations.
Digital Marketing Best Practice: Visit Norway ‘Where Is Will?’ Campaign
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.