HSMAI Customer Insights: Travelers Hopeful the End of Pandemic is Near | Longwoods
New customer sentiment data brings some more silver linings and growing optimism among travelers, Longwoods International President & CEO Amir Eylon reports to HSMAI.
Showing Items with Marketing Category
HSMAI PERSPECTIVE: Get Your Team Ready for What’s to Come With HSMAI
While our goals and plans may look different from what we’re used to, I’m optimistic about what they have to offer our industry in terms of innovation and transformation.
HSMAI Customer Insight: Omicron Surge Disrupts Travel | Longwoods International
According to the latest Longwoods International tracking study of American travelers, the dramatic increase in the number of COVID-19 cases driven by the highly infectious Omicron variant is taking its toll on travel intentions and perceptions of health and safety at the start of 2022.
Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.
Looking Ahead With Both Excitement and Trepidation
By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) As another tumultuous year is behind us, we are looking forward to 2022 and…
Adrian Awards Profile: At Home With Baha Mar
The 2021 Adrian Awards close soon! Take some inspiration from one of last year’s honorees –Baha Mar. Submit your entry for the 2021 Adrian Awards by Dec. 20, 2021.
In the Driver’s Seat: Road Tripping & the Mobile Experience
At HSMAI’s 2021 Marketing Strategy Conference, Jessica Davidson, CHDM, SVP, digital and brand marketing at Wyndham Hotels & Resorts gave a presentation on “In the Driver’s Seat: Road Tripping & the Mobile Experience.”
HSMAI Perspective: Fast Forward
I’m encouraged by the direction things are headed for our industry, inspired by what companies and individuals have accomplished, and grateful to be able to gather with people in person again.
Investing in Valued Media
At HSMAI’s 2021 Marketing Strategy Conference, Stuart Butler, CHDM, chief marketing officer at the Myrtle Beach Convention and Visitors Bureau, gave a presentation on “Investing in Valued Media.”
Recovery Campaigns
At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”