Keeping the Focus on Talent
For the foreseeable future, the talent crisis isn’t going anywhere, but our talents might be. Figuring out what hospitality can do for them will be an ongoing challenge — and a continued focus of the HSMAI Foundation.
Showing Items with Marketing Category
Preparing for the Recovery
Adam Sacks, president of Tourism Economics, on the next year for hospitality and travel, spotlighting the challenges and opportunities ahead.
HSMAI Customer Insight: Optimistic signs of increasing demand | ADARA
Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including how spontaneity and long-term optimism is shaping booking behavior.
Top Tools, Tips, and Tactics for Hotel Marketers
Suggestions for making the most of the new year from the HSMAI Marketing Advisory Board.
The Golden Metric
In this video, course instructor Dan Wacksman, CHDM, principal at Sassato, shares a preview of what to expect from the six-week Hotel Digital Marketing Essentials class focusing on what he calls the Golden Metric: Conversion.
Top 10 HSMAI Marketing Insights of 2020
A Look Back at 2020’s Most Read HSMAI Marketing Insights.
Recovery Connections: Customer Insights for the New Year
Excerpted from the HSMAI Recovery Connections session “Customer Insights for the New Year,” detailing customer intentions to stay close to home when travelling.
The State of Hospitality Sales, Marketing, and Revenue Talent
Members of the HSMAI Foundation Board of Directors share insights on the hospitality talent crisis.
HSMAI Customer Insight: Building Trust, Gaining Confidence, Encouraging Awareness | MMGY
While news about potential vaccines is fueling a powerful sense of hope, we are still in the depths of extraordinarily difficult times. But what we can do is harness all those concerns by laying the groundwork based on our concrete knowledge.
Using Regular Expressions in Google Analytics to Segment Traffic
In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), HSMAI industry experts walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.