Why Hotel Digital Leaders Are Feeling Optimistic
People don’t just want to travel, they are traveling. That was the overwhelming consensus among participants at HSMAI’s Chief Digital Officer Executive Roundtable.
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Why Hotel Marketing and Loyalty Leaders Are Feeling Optimistic
It may feel as if the entire hotel industry has relapsed during the surge of the delta variant, but there are plenty of reasons to feel good about the outlook for hospitality and travel. Participants at HSMAI’s Chief Marketing and Loyalty Officers Executive Roundtable shared some of the positive trends they’ve observed.
HSMAI Adrian Awards Best Practices: The Costa Rica Essentials Toolkit
Get inspiration to enter the 2021 Adrian Awards competition and learn what inspired judges to award Costa Rica a Best Practice Gold Award in the 2020 Adrians.
Best Practices for Identifying and Evaluating Influencers
Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
Best Practices for Your Hotel Website Content
With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.
How the Pandemic Has Changed Guest Communications
While “pivot to virtual” has become a cliché of pandemic-era marketing and communication, there’s no denying that COVID only underscored the important role that digital plays in identifying and engaging guests, gathering their feedback, and cultivating their loyalty. Here’s how those dynamics shifted throughout the pandemic and have continued to evolve during recovery.
Capitalize on Commercial Strategy to Drive Market Share
In advance of the HSMAI Marketing Strategy Conference, presenters from the breakout “Capitalize on Commercial Strategy to Drive Market Share” gave a preview of issues they are facing and what attendees can expect from their session.
HSMAI Customer Insight: Delta Variant Setting Off Alarm Bells for Travel Industry | Longwoods
Turning the corner into the latter part of the summer travel season, we see the delta variant having a significant impact on several key Travel Sentiment Indicators and taking us back to levels not seen since April.
HSMAI Adrian Awards Best Practice: Wyndham’s Crisis Response Marketing
In Hospitality Successes During the Pandemic Year, a new HSMAI Special Report, we profile all of the Best Practice Gold winners — including Wyndham Hotels & Resorts, which was honored for crisis communications and management.
Google Date-Based Meta Bidding
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.