For the foreseeable future, the talent crisis isn’t going anywhere, but our talents might be. Figuring out what hospitality can do for them will be an ongoing challenge — and a continued focus of the HSMAI Foundation.
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Adam Sacks, president of Tourism Economics, on the next year for hospitality and travel, spotlighting the challenges and opportunities ahead.
Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including how spontaneity and long-term optimism is shaping booking behavior.
Suggestions for making the most of the new year from the HSMAI Marketing Advisory Board.
In this video, course instructor Dan Wacksman, CHDM, principal at Sassato, shares a preview of what to expect from the six-week Hotel Digital Marketing Essentials class focusing on what he calls the Golden Metric: Conversion.
A Look Back at 2020’s Most Read HSMAI Marketing Insights.
Excerpted from the HSMAI Recovery Connections session “Customer Insights for the New Year,” detailing customer intentions to stay close to home when travelling.
Members of the HSMAI Foundation Board of Directors share insights on the hospitality talent crisis.
While news about potential vaccines is fueling a powerful sense of hope, we are still in the depths of extraordinarily difficult times. But what we can do is harness all those concerns by laying the groundwork based on our concrete knowledge.
In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), HSMAI industry experts walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.