Showing Items with Marketing Category


4 Ways to Maximize the Agency – Hotel Relationship

Strong partnerships between hotels and agencies are crucial for achieving mutual, sustained success. Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately enhancing overall performance and guest satisfaction.

HSMAI Top 25 Profile: Katlyn Svendsen

HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. 

Driving Hotel Sales Through Diverse Marketing Strategies

HSMAI Global’s new Certified Hotel Sales Leader (CHSL) certification is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. Here we share excerpts from the CHSL study guide ”The Hotel Sales Playbook: Winning Strategies for Success. “

HSMAI Foundation AI Research

The HSMAI Foundation is undertaking a research initiative on how hotels and their partners use AI for recruitment, professional development and retention.

HSMAI Adrian Awards Best Practice: Destination Canada

The 2024 Adrian Awards are now open! Take some inspiration from last year’s Integrated Campaign Best of Show winner –  Destination Canada Specialist Sales Companion from Destination Canada and their agency: TravPRO.  

HSMAI Adrian Awards Best Practice: New Atlantis Website

The 2024 Adrian Awards are now open! Take some inspiration from last year’s Public Relation Best of Show winner – New Atlantis Website from Atlantis Paradise Island, The Bahamas and their agencies: LogicBomb Media and GlueIQ.  

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