Jay Hubbs, CHDM, Vice President-Advertising, Marketing, Innovation and Analytics for BWH Hotels, will receive the corporate Marketing Professional of the Year during HSMAI’s Marketing Strategy Conference in Toronto on June 27.
Steven Van Belleghem will be joining us in Toronto to present the keynote at the HSMAI Marketing Strategy Conference. He will address the global trends and evolving customers that hotel marketers are grappling with today and leave you with recommendations for your marketing efforts. He recently shared his insights with HSMAI staff.
Hoteliers need to begin to find opportunities to begin to weave the fabric of their brand DNA into the Gen Z audience in order to create brand loyalists in the future. The HSMAI Rising Marketing Leader Council recently discussed how we are marketing to Gen Z.
Agility and strategic marketing approaches are crucial to navigate changing trends in booking patterns, flexcations, and loyalty platforms. Staying updated with the latest trends and consumer preferences is essential for hotel marketers to stay ahead in the competitive landscape.
The pandemic created more discerning consumers with higher expectations for their travel experience, from booking a place to stay to the taxi ride home. Ultimately, consumers weigh a variety of factors when making booking decisions. Today, flexibility and price are top of mind, but other considerations are also at play.
Marketing professionals continue to prove their importance in contributing to the bottom line as well as the top line. Marketing expertise was called up in 2022 to attract and retain talent.
How hotel marketers can overcome consumer permission challenges to drive volume and revenue across channels at a low cost while giving potential travelers and current guests the relevant experience they want.
While some are anxious about what AI means for the future of marketers, we all agreed that the human touch is needed to utilize AI effectively, whether that is in content creation or brainstorming. Insights from the HSMAI Rising Marketing Leader Council.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Holly Zoba, Principal, Scout Simply, provides insight into how computer algorithms turn data into images, one of the basics behind computer science and digital marketing. Excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.