Showing Items with Marketing Category


Capturing the Hearts of Gen Z and Millennial Travelers

To effectively engage this audience, hotels need to employ creative digital marketing strategies that go beyond conventional social media and loyalty programs.  Six key takeaways from a recent HSMAI Rising Marketing Leader Council discussion to engage younger generations.

Rising Leaders’ Must-Have Apps

We heard from the Marketing Advisory Board about their favorite apps, what about our rising leaders? From managing daily tasks to fostering meaningful connections, the apps* in this list have…

HSMAI Perspective: Looking Ahead

As we begin 2025, I am filled with optimism and anticipation as I find my stride as the President and CEO of HSMAI. The year ahead promises to be one of change but also growth.

Key Drivers of Change in the Hotel Industry for 2025

Insights from across HSMAI’s Advisory Boards highlight several influential forces shaping the year ahead in hospitality. By learning from these innovators, hotel professionals across all commercial functions can adopt strategies…

Clickworthy: Apps Our Marketing Advisory Board Can’t Live Without

These favorite apps, curated by our Marketing Advisory Board, reflect a diverse range of tools and platforms that support productivity, entertainment, and daily living. From knowledge management to travel solutions, this list highlights the apps and tech* our experts rely on. 

Case Study: Enhanicng Sun Outdoors Brand and Digital Performance

Excerpt from the HSMAI & Milestone Whitepaper  “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” on how Milestone developed a digital strategy to communicate Sun Outdoors’ brand story across all touchpoints.

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