Connecting With Travelers in a Post-COVID Marketplace
The following highlights some marketing tactics your hotels should consider preparing in advance. The key to all messaging will be to highlight health, safety, and sanitation.
Showing Items with Marketing Category
What’s Changing for Hotel Management Company Digital Marketers
Insights from a virtual roundtable for hotel management company CDOs, which gave participants a chance to catch up and share new insights since the last roundtable for this group was held in April.
HSMAI Customer Insight: Slow-Rising Readiness to Travel | Fuel
Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights into the findings of their latest consumer sentiment study.
What’s Changing for Brand Digital Marketers
HSMAI hosted a Virtual Executive Roundtable for brand Chief Digital Officers on June 23, giving participants a chance to catch up and share new insights since the last brand CDO roundtable in April.
New Research on the Barriers and Pathways to Strategic Innovation
Insights from the new HSMAI Special Report, Strategic Innovation in U.S. Hotel Companies, featuring original research conducted for us by Ecole hôtelière de Lausanne (EHL).
Reopening Concerns and Best Practices for Hotel Management Companies
HSMAI Hotel Management Company Sales and Marketing Executive Roundtable participants discuss their biggest concerns as hotels are beginning to reopen and shared the best practices they have learned along the way.
Planning for Hospitality Marketing Recovery
Studies indicate that consumers will remember how brands reacted during this time, creating trust that can lead to future bookings. To continue relationship building for each phase of recovery, you should follow these steps.
Planning for Hospitality Recovery – Sales, Marketing, Revenue Resource Guides
In partnership with Amadeus Hospitality we’re pleased to provide you with a series of Hospitality Recovery guides across three key functional areas – Sales, Marketing, and Revenue Management.
HSMAI Customer Insight: Americans Say Pandemic Less of a Factor for Upcoming Travel | Longwoods
Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including that 47% of American travelers say the coronavirus pandemic will greatly impact their travel plans in the next six months, down from a peak of 67% on April 1.
Marketing Content in the Post-COVID Marketplace
Excerpted from “New Rules to Be Market Ready,” by Kathleen A. Cullen, a new white paper available from HSMAI and PHG Consulting.