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Thoughts on 2020 From Hotel Management Company Sales & Marketing Leaders

Hospitality marketing and sales leaders came together at HSMAI’s Hotel Management Company Sales & Marketing Executive Roundtable — held in conjunction with the Sales Leader Forum in Frisco, Texas, on Nov. 5–6 — to discuss the state of the industry and predictions for next year. Here are four of the developments they’re tracking for 2020.

What Do Adrians Judges Really Want?

HSMAI’s Adrian Awards honor creativity and innovation in hospitality advertising, public relations, and digital marketing. But what does that mean to the judges who actually decide which Adrians entries represent…

Advertising Best Practice — Following the ‘Golden Rule’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners.

Curate Update: Yes, a Recession Is Coming. Now What?

What might a recession starting on 2020 look like for the travel and hospitality industry? How can today’s hospitality sales, marketing, and revenue optimization professionals, many of whom have yet to experience a slowdown let along a downturn, prepare themselves? Is it better to focus on recovery or resilience?

Curate Book Club: The Plaza

The last time Julie Satow was at The Plaza Hotel, it was to record an interview about her new book, The Plaza: The Secret Life of America’s Most Famous Hotel, for the Today show. But the last time she actually stayed there, she was still writing the book — and looking for a conclusion. “I had worked on it for three years, and I decided to stay there one night,” Satow said in a recent interview with HSMAI. “I thought it would be a good way to end the book.

Digital Marketing Best Practice — ‘IcebergFinder.com Campaign’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners: Newfoundland and Labrador Tourism.

PR Best Practice — ‘Urban Glamping at the Beverly Wilshire’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners.

Spend Less and Deliver More?

With many companies in the process of planning their budgets for 2020, HSMAI’s Marketing Advisory Board (MAB) recently discussed the possibility of an economic downturn and what that would mean for hotel marketers in the coming year. Here are three takeaways from the conversation.

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