Showing Items with Marketing Category

What Travelers Want — and How They Want It

With hospitality marketers working hard to capture the demand that is quickly coming back, it’s important to understand exactly what travelers are looking for. Insights from the HSMAI Marketing Advisory Board and highlights from Expedia Group Media Solutions’ latest Travel Recovery Trend Report.

HSMAI Perspective: All Together Now

We’re hosting the Marketing Strategy Conference, ROC Americas, and the Sales Leader Forum this fall. Join us as we reconvene our community of hospitality professionals — live and in-person.

Checking in With Sales and Marketing Executives

From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.

How Hospitality Marketers Are Managing Post-Pandemic Business

After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.

Increasing Diversity Efforts in Hospitality Marketing

While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.

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