Showing Items with Marketing Category

Marketing Professionals’ Top Concerns

How to differentiate vs. the competition and keeping up with technology are among the biggest concerns facing marketing professionals today. HSMAI asked registrants for the upcoming Marketing Strategy Conference for their opinions ahead of the event.

Finding Economic Opportunities in 2020

It may not always feel like it, but the United States is seeing one of the longest periods of economic expansion in history, according to best-selling author and renowned speaker Shawn DuBravac. DuBravac will be giving a keynote presentation at HSMAI’s Marketing Strategy Conference in New York City on January 22, where he will offer predictions for the coming year and insights on the economy.

Innovation Case Study: YouTube Director Mix

Innovation in Hospitality Advertising, Digital Marketing, and Public Relations is a new HSMAI Special Report that profiles Gold winners for Innovation in the 2019 Adrian Awards competition. Excerpted here is one of the Innovation profiles from the Special Report.

Developing a Courageous Brand

Ryan Berman is passionate about courage. He’s traveled all over the country speaking to companies like Google, Snapchat, and charity: water on the topic, and on Jan. 22, he’ll give a keynote presentation on “Developing a Courageous Brand” at HSMAI’s Marketing Strategy Conference. We recently sat down with Berman to learn more about his presentation.

What’s on the Minds of Marketing Leaders?

HSMAI’s Marketing Advisory Board (MAB) held its annual retreat last month to identify the most pressing issues facing hotels on the marketing front, and outline plans to provide marketers the insights, tools, and best practices they need to address them.

How to Survive a Slowdown

Finally, it’s almost here: 2020. The year the economy slows down, stops growing, and/or enters recession. Or none of these things. After several years of heated speculation, the only consensus seems to be that the economy is a moving target — and that while the uninterrupted growth of the last decade can’t last forever, no one can say for sure what will happen next.

Maximizing the Relationship Between Hotels and Destination Organizations

As travelers seek more authentic destination experiences, the traditional roles of destination marketing organizations (DMOs) and hotel companies are blurring. HSMAI hosted a ThinkTank at Destinations International’s 2019 Annual Convention in St. Louis that focused on how the two can best partner.

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