HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).
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HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on the continued importance of content….
HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.
This month, we present suggested reading from participants in HSMAI’s recent Chief Sales Officer, Chief Marketing Officer, and Chief Revenue Officer Executive Roundtables.
HSMAI’s Lifetime Achievement in Hospitality Marketing honoree reflects on the start of her career, the evolution of the industry, and the outlook for recovery.
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
Markets in Florida, Arizona, Texas, Colorado, and Utah are the leading US occupancy for the weeks in March typically reserved for Spring Breaker travelers. Key West, FL. is the top performing market, regardless of week, already running over 90% occupancy.
While 2020 was a difficult year for the hospitality industry, one of the bright spots was the manner in which human resources (HR) professionals responded to the many unanticipated and still-evolving challenges associated with the pandemic.
As we start to move into the next phase of the pandemic, things are rapidly changing in the hospitality business, especially for digital marketers. HSMAI hosted a virtual Executive Roundtable for chief digital officers from hotel management companies to share how they’ve kept up.
Everyone has different methods for and ideas around measuring success for hotel companies, especially in our current environment. Members of HSMAI’s Marketing Advisory Board discussed how they are measuring success and what they are finding difficult about it these days.