HSMAI SPECIAL REPORT: Hospitality Successes During the Pandemic Year
Best Practices in Hotel CSR, Communications, Recovery, and Talent From HSMAI’s 2020 Adrian Awards Gold Winners.
Showing Items with Marketing Category
What Travelers Want — and How They Want It
With hospitality marketers working hard to capture the demand that is quickly coming back, it’s important to understand exactly what travelers are looking for. Insights from the HSMAI Marketing Advisory Board and highlights from Expedia Group Media Solutions’ latest Travel Recovery Trend Report.
Recovery Brings New Challenges for HMC Digital Executives
By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI) Hoteliers from all verticals are continuing to figure out how best to motivate and retain staff, including digital. During…
Hybrid Work, Virtual Offices, and Other Staffing Issues Facing Digital Executives
HSMAI hosted a virtual Brand Chief Digital Officer Executive Roundtable on June 22 where much of the discussion revolved around working conditions and staffing.
HSMAI Perspective: All Together Now
We’re hosting the Marketing Strategy Conference, ROC Americas, and the Sales Leader Forum this fall. Join us as we reconvene our community of hospitality professionals — live and in-person.
HSMAI Customer Insight: Americans Expect Excellent Service as They Resume Travel | Longwoods
According to the latest Longwoods International tracking study of American travelers, more than 80% expect the travel and tourism industry to provide as good or better service than they did prior to the pandemic.
Checking in With Sales and Marketing Executives
From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.
How Hospitality Marketers Are Managing Post-Pandemic Business
After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.
Increasing Diversity Efforts in Hospitality Marketing
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.
Partner Insight: The Non-Marketers Guide to Hotel Marketing
By deploying some simple digital marketing strategies, hoteliers can make every dollar count and demonstrate return on investment every step of the way. Here are three ways hotel marketers can start their digital journey.