Showing Items with Marketing Category


Best Practices for Your Hotel Website Content

With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.

How the Pandemic Has Changed Guest Communications

While “pivot to virtual” has become a cliché of pandemic-era marketing and communication, there’s no denying that COVID only underscored the important role that digital plays in identifying and engaging guests, gathering their feedback, and cultivating their loyalty. Here’s how those dynamics shifted throughout the pandemic and have continued to evolve during recovery.

Capitalize on Commercial Strategy to Drive Market Share

In advance of the HSMAI Marketing Strategy Conference, presenters from the breakout “Capitalize on Commercial Strategy to Drive Market Share” gave a preview of issues they are facing and what attendees can expect from their session.

Google Date-Based Meta Bidding

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important  than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.

Travel Recovery Promises More Surprises Ahead

In a preview of their general session at HSMAI’s upcoming Marketing Strategy Conference, MMGY Global’s Clayton Reid and Katie Briscoe explain why they’re so optimistic about the outlook for hospitality and travel.

What Travelers Want — and How They Want It

With hospitality marketers working hard to capture the demand that is quickly coming back, it’s important to understand exactly what travelers are looking for. Insights from the HSMAI Marketing Advisory Board and highlights from Expedia Group Media Solutions’ latest Travel Recovery Trend Report.

HSMAI Perspective: All Together Now

We’re hosting the Marketing Strategy Conference, ROC Americas, and the Sales Leader Forum this fall. Join us as we reconvene our community of hospitality professionals — live and in-person.

Checking in With Sales and Marketing Executives

From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.

How Hospitality Marketers Are Managing Post-Pandemic Business

After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.

Increasing Diversity Efforts in Hospitality Marketing

While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.

HSMAI Top 25 Profiles: Gathan Borden, VisitLEX

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Gathan Borden, CHDM, Vice President of Marketing, VisitLEX.

Metasearch Beyond Google

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.

HSMAI Top 25 Profiles: Sabrina Cendral, Club Med

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Sabrina Cendral, Senior Vice President of Sales and Marketing, Club Med.

The Post-Pandemic Legal Landscape

Greg Duff, principal at Foster Garvey, previews his May 25 HSMAI webinar on traveler expectations and legal implications for hospitality sales, marketing, and revenue optimization professionals moving forward.

HSMAI Top 25 Profiles: Denise Chapman, Waldorf Astoria Monarch Beach

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Denise Chapman, Director of Marketing , Waldorf Astoria Monarch Beach Resort & Club.

Earned Media: Public Relations and Story Telling

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.

How to Audit Your GDS Info

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).

Why Content Is Still King

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on the continued importance of content….

Measuring B2B Marketing Success

HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.

Weekly top Spring Break destinations in the U.S.

Markets in Florida, Arizona, Texas, Colorado, and Utah are the leading US occupancy for the weeks in March typically reserved for Spring Breaker travelers.  Key West, FL. is the top performing market, regardless of week, already running over 90% occupancy.

Hotel HR Responses to the Pandemic

While 2020 was a difficult year for the hospitality industry, one of the bright spots was the manner in which human resources (HR) professionals responded to the many unanticipated and still-evolving challenges associated with the pandemic.

How Hotel Chief Digital Officers Are Staying Ahead of the Curve

As we start to move into the next phase of the pandemic, things are rapidly changing in the hospitality business, especially for digital marketers. HSMAI hosted a virtual Executive Roundtable for chief digital officers from hotel management companies to share how they’ve kept up.

The Challenges of Measuring Marketing Success Right Now

Everyone has different methods for and ideas around measuring success for hotel companies, especially in our current environment. Members of HSMAI’s Marketing Advisory Board discussed how they are measuring success and what they are finding difficult about it these days.

Making the Most Of Owned, Earned and Paid Media

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course. 

5 Things to Know About HSMAI Lifetime Honoree Mary Gostelow

Next month, she’ll receive HSMAI’s Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations during the virtual Adrian Awards Gala. Here are five things we learned during our interview with Gostelow — as a tribute rather than a eulogy.

CURATE BOOK CLUB: What They Didn’t Tell Me

Leadership lessons from author Jawad Ahsan has learned throughout his career, including practicing resilient leadership, finding your North Star, and understanding the four uncoachable traits.

Effectively Market Hotels on Facebook: Dynamic Ads

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.

Keeping the Focus on Talent

For the foreseeable future, the talent crisis isn’t going anywhere, but our talents might be. Figuring out what hospitality can do for them will be an ongoing challenge — and a continued focus of the HSMAI Foundation.

Preparing for the Recovery

Adam Sacks, president of Tourism Economics, on the next year for hospitality and travel, spotlighting the challenges and opportunities ahead.

The Golden Metric

In this video, course instructor Dan Wacksman, CHDM, principal at Sassato, shares a preview of what to expect from the six-week Hotel Digital Marketing Essentials class focusing on what he calls the Golden Metric: Conversion.

What Hotel Marketers Think About Black Friday and Cyber Monday

This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.

HSMAI Customer Insight: Trending into the Holiday Season | Google

As 2020 comes to a close, and the US is seeing an alarming resurgence in COVID cases nationwide, Google reports it is seeing that some behaviors may be sticking around longer than previously anticipated. As google looks towards recent search trends for HSMAI, here are the ones that remain top of mind.

HSMAI Customer Insight: The Black Traveler | MMGY

The first in a series of MMGY Travel Intelligence market research studies to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities.

The Legal Outlook for COVID-19, Part 2

During the early days of the pandemic, we talked to industry attorney Greg Duff about the potential legal ramifications of COVID on the hospitality industry. Nearly six months later, has any of that changed?

How COVID Is Reshaping the Future of Hospitality Work

Danielle Hawkins of Deloitte Consulting discusses “Hospitality Trends and the Acceleration to the Future of Work,” and how COVID has only accelerated some of the trends shaping the future of work in the hospitality industry — and led to some permanent changes.

HSMAI PERSPECTIVE: Giving Yourself a Break

Our industry leaders are worried about their people. And they should be. It’s easy to forget, but hospitality has been on the front lines of the pandemic for more than seven months now.

HSMAI PERSPECTIVE: Wish You Were Here

Just like organizations everywhere, HSMAI is grappling with the decision of where and how to meet. We want to bring our community together in person but understand the time still isn’t right. Until then, meet us on the Road to Recovery.

CURATE BOOK CLUB: Yield to the Power of Common Sense

When you’ve been in hospitality as long as David R. Evans, CHME, has, you’ve probably got things down to a science. But Evans does that one better. He’s got things down to a formula, which he explains in his new book,

Marriott’s Social Media Launch for Bonvoy

Take inspiration from last year’s Adrian Awards Platinum winner, Marriott, whose “Social Media Launch Campaign for Marriott Bonvoy” was recognized in the Digital Marketing/Digital Campaign/Social Media Campaign category.

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