Showing Items with Marketing Category


Challenging Mindsets in B2C Marketing

To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. The HSMAI Marketing Advisory Board did just that while discussing the thought-provoking video 5 Tenets to Enhancing your 2022 Go-To-Market Strategies. 

Insights From HSMAI Marketing Educator of the Year: Katerina Berezina

Dr. Katerina Berezina, CHTP, CRME, CHIA, associate professor and a hospitality management program director in the Department of Nutrition and Hospitality Management at the University of Mississippi, was awarded the 2022 Marketing Educator of the Year Award during the HSMAI Marketing Strategy Conference.

Reevaluating Talent and Performance KPIs and Incentive Plans

How can you keep sales, marketing, and revenue staffers when their quotas and expectations cannot be met through no fault of their own? The HSMAI Foundation’s State of Hotel Sales, Marketing, and Revenue Optimization Talent: 2020-2021 special report dives into this topic.

SEO and Entity Search in Hospitality Marketing

Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.

How Mid-Pandemic Changes to the Above-Property Office Community May Impact the Future of Work

In the beginning of the pandemic, working remotely had a rocky start, as few companies had infrastructure in place to accommodate this. Above-property offices emptied, and companies figured out how to better communicate as each day passed. Now, hospitality companies face the challenge of figuring out how team members will work together, inside the office and remotely.

Mental Health, Safety, and Well-Being: Taking Care of Talent

As a result of the pandemic, a renewed focus on mental health and well-being of talent emerged. As the entire world masked up, social distanced, or sheltered in place at home, hoteliers grappled with finding ways to keep those who were still working safe.

Authentic, Servant Leadership Key to Navigating Talent Challenges Amid Pandemic

Authenticity, accountability, and transparency are the trends in leadership that have been most strongly associated with successfully navigating the pandemic’s challenges. HSMAI’s State of Talent report outlines how expectations of leadership within hospitality have changed and where leaders need to focus their attention.

Digital Trends to Improve the Guest Experience and Drive More Business

Hoteliers have overwhelmingly been part of the late majority to take advantage of technology and use it to provide better service both onsite and pre-arrival. Yet that doesn’t mean there aren’t opportunities to incorporate these trends into marketing strategies for the future.

5 Emerging Trends Among U.S. Travelers

In a recent HSMAI webinar, Amir Eylon, president of Longwoods International, presented sentiment and visitor research on what travelers are thinking, how they are behaving, and how they are evolving to help hospitality professionals understand the road ahead.

How Customer Data Platforms Could Fit Into Your Marketing Strategy

The way we use our first-party data can transform how we craft and execute our marketing strategy. There are many tools and platforms in the marketplace that can help us collect, manage, and creatively leverage our data. One relatively new area to explore is customer data platforms (CDPs).

Travel is the Business of People

No matter whether front desk or gate agent, housekeepers or facilities, reservations or revenue management, hospitality and travel face a staffing shortage unlike any we’ve seen in recent history.

HSMAI Perspective: Fast Forward

I’m encouraged by the direction things are headed for our industry, inspired by what companies and individuals have accomplished, and grateful to be able to gather with people in person again.

Investing in Valued Media

At HSMAI’s 2021 Marketing Strategy Conference, Stuart Butler, CHDM, chief marketing officer at the Myrtle Beach Convention and Visitors Bureau,  gave a presentation on “Investing in Valued Media.”

Recovery Campaigns

At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”

HSMAI Top 25 Profiles: Michael J. Goldrich, CHDM

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Michael J. Goldrich, CHDM, Global Head of Digital Marketing Club Quarters.

Why Hotel Marketing and Loyalty Leaders Are Feeling Optimistic

It may feel as if the entire hotel industry has relapsed during the surge of the delta variant, but there are plenty of reasons to feel good about the outlook for hospitality and travel. Participants at HSMAI’s Chief Marketing and Loyalty Officers Executive Roundtable shared some of the positive trends they’ve observed.

Best Practices for Your Hotel Website Content

With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.

How the Pandemic Has Changed Guest Communications

While “pivot to virtual” has become a cliché of pandemic-era marketing and communication, there’s no denying that COVID only underscored the important role that digital plays in identifying and engaging guests, gathering their feedback, and cultivating their loyalty. Here’s how those dynamics shifted throughout the pandemic and have continued to evolve during recovery.

Capitalize on Commercial Strategy to Drive Market Share

In advance of the HSMAI Marketing Strategy Conference, presenters from the breakout “Capitalize on Commercial Strategy to Drive Market Share” gave a preview of issues they are facing and what attendees can expect from their session.

Google Date-Based Meta Bidding

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important  than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.

Travel Recovery Promises More Surprises Ahead

In a preview of their general session at HSMAI’s upcoming Marketing Strategy Conference, MMGY Global’s Clayton Reid and Katie Briscoe explain why they’re so optimistic about the outlook for hospitality and travel.

What Travelers Want — and How They Want It

With hospitality marketers working hard to capture the demand that is quickly coming back, it’s important to understand exactly what travelers are looking for. Insights from the HSMAI Marketing Advisory Board and highlights from Expedia Group Media Solutions’ latest Travel Recovery Trend Report.

HSMAI Perspective: All Together Now

We’re hosting the Marketing Strategy Conference, ROC Americas, and the Sales Leader Forum this fall. Join us as we reconvene our community of hospitality professionals — live and in-person.

Checking in With Sales and Marketing Executives

From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.

How Hospitality Marketers Are Managing Post-Pandemic Business

After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.

Increasing Diversity Efforts in Hospitality Marketing

While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.

HSMAI Top 25 Profiles: Gathan Borden, VisitLEX

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Gathan Borden, CHDM, Vice President of Marketing, VisitLEX.

Metasearch Beyond Google

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.

HSMAI Top 25 Profiles: Sabrina Cendral, Club Med

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Sabrina Cendral, Senior Vice President of Sales and Marketing, Club Med.

The Post-Pandemic Legal Landscape

Greg Duff, principal at Foster Garvey, previews his May 25 HSMAI webinar on traveler expectations and legal implications for hospitality sales, marketing, and revenue optimization professionals moving forward.

HSMAI Top 25 Profiles: Denise Chapman, Waldorf Astoria Monarch Beach

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Denise Chapman, Director of Marketing , Waldorf Astoria Monarch Beach Resort & Club.

Earned Media: Public Relations and Story Telling

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.

How to Audit Your GDS Info

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).

Why Content Is Still King

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on the continued importance of content….

Measuring B2B Marketing Success

HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.

Weekly top Spring Break destinations in the U.S.

Markets in Florida, Arizona, Texas, Colorado, and Utah are the leading US occupancy for the weeks in March typically reserved for Spring Breaker travelers.  Key West, FL. is the top performing market, regardless of week, already running over 90% occupancy.

Hotel HR Responses to the Pandemic

While 2020 was a difficult year for the hospitality industry, one of the bright spots was the manner in which human resources (HR) professionals responded to the many unanticipated and still-evolving challenges associated with the pandemic.

How Hotel Chief Digital Officers Are Staying Ahead of the Curve

As we start to move into the next phase of the pandemic, things are rapidly changing in the hospitality business, especially for digital marketers. HSMAI hosted a virtual Executive Roundtable for chief digital officers from hotel management companies to share how they’ve kept up.

The Challenges of Measuring Marketing Success Right Now

Everyone has different methods for and ideas around measuring success for hotel companies, especially in our current environment. Members of HSMAI’s Marketing Advisory Board discussed how they are measuring success and what they are finding difficult about it these days.

Making the Most Of Owned, Earned and Paid Media

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course. 

5 Things to Know About HSMAI Lifetime Honoree Mary Gostelow

Next month, she’ll receive HSMAI’s Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations during the virtual Adrian Awards Gala. Here are five things we learned during our interview with Gostelow — as a tribute rather than a eulogy.

CURATE BOOK CLUB: What They Didn’t Tell Me

Leadership lessons from author Jawad Ahsan has learned throughout his career, including practicing resilient leadership, finding your North Star, and understanding the four uncoachable traits.

Effectively Market Hotels on Facebook: Dynamic Ads

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.

Keeping the Focus on Talent

For the foreseeable future, the talent crisis isn’t going anywhere, but our talents might be. Figuring out what hospitality can do for them will be an ongoing challenge — and a continued focus of the HSMAI Foundation.

Preparing for the Recovery

Adam Sacks, president of Tourism Economics, on the next year for hospitality and travel, spotlighting the challenges and opportunities ahead.

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