HSMAI Marketing Strategy Conference Lightning Round presentation by Mercedes Blanco, VP Strategic Partnerships, The Hotels Network, part of HSMAI Commercial Strategy Week 2022.
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To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. The HSMAI Marketing Advisory Board did just that while discussing the thought-provoking video 5 Tenets to Enhancing your 2022 Go-To-Market Strategies.
HSMAI Marketing Strategy Conference Lightning Round presentation by Stephanie Smith, CEO & Digital Matriarch, Cogwheel Marketing – part of HSMAI Commercial Strategy Week 2022.
Dr. Katerina Berezina, CHTP, CRME, CHIA, associate professor and a hospitality management program director in the Department of Nutrition and Hospitality Management at the University of Mississippi, was awarded the 2022 Marketing Educator of the Year Award during the HSMAI Marketing Strategy Conference.
Compensation, competition and the convergence of sales, marketing, and revenue optimization — these are some of the hot topics discussed during HSMAI’s recent Hotel Management Company Sales and Marketing Executive Virtual Roundtable.
Sean Dee, executive vice president and chief commercial officer at Outrigger Hospitality Group, will receive the 2022 HSMAI Corporate Marketing Professional of the Year Award during the HSMAI Marketing Strategy Conference, taking place June 28.
Jessie Burns, senior director of brand and public relations strategy for Terranea Resort, will receive the 2022 Single/Multi-Unit Marketing Professional of the Year Award during the HSMAI Marketing Strategy Conference, taking place June 28.
Key lessons you can take back to your team to ensure you are attracting, developing, and engaging the best talent now and in the future.
Her work led her to receive this year’s HSMAI Winthrop W. Grice Lifetime Achievement Award for Public Relations. Here, she discusses how she got her start in this profession, how the industry has evolved over the years, and her advice for new professionals entering hospitality.
The HSMAI Foundation continues to explore how the pandemic is affecting the talent pipeline, specifically within hospitality schools, and continued this conversation during its recent Hospitality School Marketing Faculty Forum.
His work led him to receive the 2021 HSMAI Albert E. Koehl Lifetime Achievement Award for Hospitality Marketing at this year’s Adrian Awards ceremony in March.
The HSMAI Foundation recently held its Hospitality School Deans and Directors Forum to gain firsthand insights on issues challenging those in higher education.
The HSMAI Rising Marketing Leader Council explores ideas on how to connect with the guest through niche marketing strategies and experiences.
How can you keep sales, marketing, and revenue staffers when their quotas and expectations cannot be met through no fault of their own? The HSMAI Foundation’s State of Hotel Sales, Marketing, and Revenue Optimization Talent: 2020-2021 special report dives into this topic.
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.
In the beginning of the pandemic, working remotely had a rocky start, as few companies had infrastructure in place to accommodate this. Above-property offices emptied, and companies figured out how to better communicate as each day passed. Now, hospitality companies face the challenge of figuring out how team members will work together, inside the office and remotely.
As our HSMAI Foundation State of Talent report points out, a people-first corporate culture and organizational values are necessary to attracting and retaining diverse talent.
As a result of the pandemic, a renewed focus on mental health and well-being of talent emerged. As the entire world masked up, social distanced, or sheltered in place at home, hoteliers grappled with finding ways to keep those who were still working safe.
Authenticity, accountability, and transparency are the trends in leadership that have been most strongly associated with successfully navigating the pandemic’s challenges. HSMAI’s State of Talent report outlines how expectations of leadership within hospitality have changed and where leaders need to focus their attention.
HSMAI hosted leaders in loyalty from across the country during its recent Chief Loyalty Officer Virtual Executive Roundtable. The group addressed several topics, including the impact of travel disruptions on status, managing fraud, employee incentives for enrolling guests in programs, and the challenges they’re facing regarding finding talent.
Increased budgets, the expansion of leisure travel, more digital resources — these are some of the trends that hospitality’s digital leaders are seeing as we near the end of the first quarter of 2022.
Hoteliers have overwhelmingly been part of the late majority to take advantage of technology and use it to provide better service both onsite and pre-arrival. Yet that doesn’t mean there aren’t opportunities to incorporate these trends into marketing strategies for the future.
HSMAI’s recent Chief Marketing Officer virtual roundtable brought leaders from a dozen industry leaders to discuss many topics, ranging from priorities for this year, loyalty programs, working with agencies, resource allocation and more. Here are some of the highlights from this robust conversation.
The Foundation Chair provides an overview of what’s on the horizon for the organization, as well as what she’s looking forward to most.
While progress has been made on many fronts over the past two years, there’s still a lot to be done to attract, develop, and engage the best hospitality professionals in this new and ever-evolving time.
In a recent HSMAI webinar, Amir Eylon, president of Longwoods International, presented sentiment and visitor research on what travelers are thinking, how they are behaving, and how they are evolving to help hospitality professionals understand the road ahead.
According to the latest Longwoods International tracking study of American travelers, the rapid decline in new COVID-19 cases nationally has travelers gearing up planning for both domestic and international travel. Get exclusive insights for HSMAI from President & CEO Amir Eylon.
The way we use our first-party data can transform how we craft and execute our marketing strategy. There are many tools and platforms in the marketplace that can help us collect, manage, and creatively leverage our data. One relatively new area to explore is customer data platforms (CDPs).
No matter whether front desk or gate agent, housekeepers or facilities, reservations or revenue management, hospitality and travel face a staffing shortage unlike any we’ve seen in recent history.
New customer sentiment data brings some more silver linings and growing optimism among travelers, Longwoods International President & CEO Amir Eylon reports to HSMAI.
While our goals and plans may look different from what we’re used to, I’m optimistic about what they have to offer our industry in terms of innovation and transformation.
According to the latest Longwoods International tracking study of American travelers, the dramatic increase in the number of COVID-19 cases driven by the highly infectious Omicron variant is taking its toll on travel intentions and perceptions of health and safety at the start of 2022.
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.
By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) As another tumultuous year is behind us, we are looking forward to 2022 and…
The 2021 Adrian Awards close soon! Take some inspiration from one of last year’s honorees –Baha Mar. Submit your entry for the 2021 Adrian Awards by Dec. 20, 2021.
At HSMAI’s 2021 Marketing Strategy Conference, Jessica Davidson, CHDM, SVP, digital and brand marketing at Wyndham Hotels & Resorts gave a presentation on “In the Driver’s Seat: Road Tripping & the Mobile Experience.”
I’m encouraged by the direction things are headed for our industry, inspired by what companies and individuals have accomplished, and grateful to be able to gather with people in person again.
At HSMAI’s 2021 Marketing Strategy Conference, Stuart Butler, CHDM, chief marketing officer at the Myrtle Beach Convention and Visitors Bureau, gave a presentation on “Investing in Valued Media.”
At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”
The 2021 Adrian Awards are now open! Take some inspiration from one of last year’s honorees –VisitLEX. Submit your entry for the 2021 Adrian Awards by Dec. 20, 2021.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Michael J. Goldrich, CHDM, Global Head of Digital Marketing Club Quarters.
ADARA reports in its update for HSMAI that it’s an optimistic sign that we see major metro areas such as NY, LA and San Francisco rising on the list of top destinations, and that hotel demand is down 51% compared to 2019 but up 108% when compared to 2020.
While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.
People don’t just want to travel, they are traveling. That was the overwhelming consensus among participants at HSMAI’s Chief Digital Officer Executive Roundtable.
It may feel as if the entire hotel industry has relapsed during the surge of the delta variant, but there are plenty of reasons to feel good about the outlook for hospitality and travel. Participants at HSMAI’s Chief Marketing and Loyalty Officers Executive Roundtable shared some of the positive trends they’ve observed.
Get inspiration to enter the 2021 Adrian Awards competition and learn what inspired judges to award Costa Rica a Best Practice Gold Award in the 2020 Adrians.
Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.
While “pivot to virtual” has become a cliché of pandemic-era marketing and communication, there’s no denying that COVID only underscored the important role that digital plays in identifying and engaging guests, gathering their feedback, and cultivating their loyalty. Here’s how those dynamics shifted throughout the pandemic and have continued to evolve during recovery.
In advance of the HSMAI Marketing Strategy Conference, presenters from the breakout “Capitalize on Commercial Strategy to Drive Market Share” gave a preview of issues they are facing and what attendees can expect from their session.
Turning the corner into the latter part of the summer travel season, we see the delta variant having a significant impact on several key Travel Sentiment Indicators and taking us back to levels not seen since April.
In Hospitality Successes During the Pandemic Year, a new HSMAI Special Report, we profile all of the Best Practice Gold winners — including Wyndham Hotels & Resorts, which was honored for crisis communications and management.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.
Through interviews with industry leaders, HSMAI and TrustYou explore how companies have applied the lessons they learned during the pandemic to implement responsive and data-driven solutions.
A new report offers encouraging news about women in leadership positions in hotel sales, marketing, and revenue management.
In a preview of their general session at HSMAI’s upcoming Marketing Strategy Conference, MMGY Global’s Clayton Reid and Katie Briscoe explain why they’re so optimistic about the outlook for hospitality and travel.
Best Practices in Hotel CSR, Communications, Recovery, and Talent From HSMAI’s 2020 Adrian Awards Gold Winners.
With hospitality marketers working hard to capture the demand that is quickly coming back, it’s important to understand exactly what travelers are looking for. Insights from the HSMAI Marketing Advisory Board and highlights from Expedia Group Media Solutions’ latest Travel Recovery Trend Report.
By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI) Hoteliers from all verticals are continuing to figure out how best to motivate and retain staff, including digital. During…
HSMAI hosted a virtual Brand Chief Digital Officer Executive Roundtable on June 22 where much of the discussion revolved around working conditions and staffing.
We’re hosting the Marketing Strategy Conference, ROC Americas, and the Sales Leader Forum this fall. Join us as we reconvene our community of hospitality professionals — live and in-person.
According to the latest Longwoods International tracking study of American travelers, more than 80% expect the travel and tourism industry to provide as good or better service than they did prior to the pandemic.
From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.
After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.
By deploying some simple digital marketing strategies, hoteliers can make every dollar count and demonstrate return on investment every step of the way. Here are three ways hotel marketers can start their digital journey.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Gathan Borden, CHDM, Vice President of Marketing, VisitLEX.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
As several key Travel Sentiment Indicators continue to trend at pandemic high positive levels, many American travelers are still concerned about safety, and now also the cost of travel, yet they are divided on the notion of proof of vaccination requirements for travel (e.g. travel passports), reports Amir Eylon, President & CEO, Longwoods International.
While we’re still not back to normal for seasonally adjusted bookings or cumulative bookings, the pace of hotel bookings for leisure travel has begun to rise above pre-pandemic levels.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Sabrina Cendral, Senior Vice President of Sales and Marketing, Club Med.
Greg Duff, principal at Foster Garvey, previews his May 25 HSMAI webinar on traveler expectations and legal implications for hospitality sales, marketing, and revenue optimization professionals moving forward.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Denise Chapman, Director of Marketing , Waldorf Astoria Monarch Beach Resort & Club.
During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
Tomorrow’s KPIs are the subject of a lot of speculation — including at HSMAI’s upcoming Global Curate event.
We’re profiling the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Bettina Garibaldi, Senior Vice President and Managing Director, Ketchum Travel Hospitality and Leisure.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on the continued importance of content….
HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.
This month, we present suggested reading from participants in HSMAI’s recent Chief Sales Officer, Chief Marketing Officer, and Chief Revenue Officer Executive Roundtables.
HSMAI’s Lifetime Achievement in Hospitality Marketing honoree reflects on the start of her career, the evolution of the industry, and the outlook for recovery.
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
Markets in Florida, Arizona, Texas, Colorado, and Utah are the leading US occupancy for the weeks in March typically reserved for Spring Breaker travelers. Key West, FL. is the top performing market, regardless of week, already running over 90% occupancy.
While 2020 was a difficult year for the hospitality industry, one of the bright spots was the manner in which human resources (HR) professionals responded to the many unanticipated and still-evolving challenges associated with the pandemic.
As we start to move into the next phase of the pandemic, things are rapidly changing in the hospitality business, especially for digital marketers. HSMAI hosted a virtual Executive Roundtable for chief digital officers from hotel management companies to share how they’ve kept up.
Everyone has different methods for and ideas around measuring success for hotel companies, especially in our current environment. Members of HSMAI’s Marketing Advisory Board discussed how they are measuring success and what they are finding difficult about it these days.
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
Digital marketing executives have been stretching their creative muscles throughout the pandemic, with no signs of slowing down. HSMAI hosted a virtual Executive Roundtable Feb. 23 for brand chief digital officers to share their ideas and best practices.
As we think about future talent in our industry, there are a lot of concerning thoughts. How do we attract students? Has the pandemic discouraged students who were previously interested in hospitality?
You cannot force customers to come back until they feel it’s safe. That was one of the biggest takeaways from HSMAI’s virtual Chief Loyalty Officer Executive Roundtable on Feb. 11.
Next month, she’ll receive HSMAI’s Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations during the virtual Adrian Awards Gala. Here are five things we learned during our interview with Gostelow — as a tribute rather than a eulogy.
Leadership lessons from author Jawad Ahsan has learned throughout his career, including practicing resilient leadership, finding your North Star, and understanding the four uncoachable traits.
What trends are driving marketing decisions? Hospitality marketing leaders pondered that question and others during HSMAI’s latest virtual Executive Roundtable for chief marketing officers on Feb. 2.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.
For the foreseeable future, the talent crisis isn’t going anywhere, but our talents might be. Figuring out what hospitality can do for them will be an ongoing challenge — and a continued focus of the HSMAI Foundation.
Adam Sacks, president of Tourism Economics, on the next year for hospitality and travel, spotlighting the challenges and opportunities ahead.
Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including how spontaneity and long-term optimism is shaping booking behavior.
Suggestions for making the most of the new year from the HSMAI Marketing Advisory Board.