Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
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With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.
While “pivot to virtual” has become a cliché of pandemic-era marketing and communication, there’s no denying that COVID only underscored the important role that digital plays in identifying and engaging guests, gathering their feedback, and cultivating their loyalty. Here’s how those dynamics shifted throughout the pandemic and have continued to evolve during recovery.
In advance of the HSMAI Marketing Strategy Conference, presenters from the breakout “Capitalize on Commercial Strategy to Drive Market Share” gave a preview of issues they are facing and what attendees can expect from their session.
Turning the corner into the latter part of the summer travel season, we see the delta variant having a significant impact on several key Travel Sentiment Indicators and taking us back to levels not seen since April.
In Hospitality Successes During the Pandemic Year, a new HSMAI Special Report, we profile all of the Best Practice Gold winners — including Wyndham Hotels & Resorts, which was honored for crisis communications and management.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.
Through interviews with industry leaders, HSMAI and TrustYou explore how companies have applied the lessons they learned during the pandemic to implement responsive and data-driven solutions.
A new report offers encouraging news about women in leadership positions in hotel sales, marketing, and revenue management.
In a preview of their general session at HSMAI’s upcoming Marketing Strategy Conference, MMGY Global’s Clayton Reid and Katie Briscoe explain why they’re so optimistic about the outlook for hospitality and travel.
Best Practices in Hotel CSR, Communications, Recovery, and Talent From HSMAI’s 2020 Adrian Awards Gold Winners.
With hospitality marketers working hard to capture the demand that is quickly coming back, it’s important to understand exactly what travelers are looking for. Insights from the HSMAI Marketing Advisory Board and highlights from Expedia Group Media Solutions’ latest Travel Recovery Trend Report.
By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI) Hoteliers from all verticals are continuing to figure out how best to motivate and retain staff, including digital. During…
HSMAI hosted a virtual Brand Chief Digital Officer Executive Roundtable on June 22 where much of the discussion revolved around working conditions and staffing.
We’re hosting the Marketing Strategy Conference, ROC Americas, and the Sales Leader Forum this fall. Join us as we reconvene our community of hospitality professionals — live and in-person.
According to the latest Longwoods International tracking study of American travelers, more than 80% expect the travel and tourism industry to provide as good or better service than they did prior to the pandemic.
From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.
After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.
By deploying some simple digital marketing strategies, hoteliers can make every dollar count and demonstrate return on investment every step of the way. Here are three ways hotel marketers can start their digital journey.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Gathan Borden, CHDM, Vice President of Marketing, VisitLEX.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
As several key Travel Sentiment Indicators continue to trend at pandemic high positive levels, many American travelers are still concerned about safety, and now also the cost of travel, yet they are divided on the notion of proof of vaccination requirements for travel (e.g. travel passports), reports Amir Eylon, President & CEO, Longwoods International.
While we’re still not back to normal for seasonally adjusted bookings or cumulative bookings, the pace of hotel bookings for leisure travel has begun to rise above pre-pandemic levels.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Sabrina Cendral, Senior Vice President of Sales and Marketing, Club Med.
Greg Duff, principal at Foster Garvey, previews his May 25 HSMAI webinar on traveler expectations and legal implications for hospitality sales, marketing, and revenue optimization professionals moving forward.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Denise Chapman, Director of Marketing , Waldorf Astoria Monarch Beach Resort & Club.
During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
Tomorrow’s KPIs are the subject of a lot of speculation — including at HSMAI’s upcoming Global Curate event.
We’re profiling the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Bettina Garibaldi, Senior Vice President and Managing Director, Ketchum Travel Hospitality and Leisure.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on the continued importance of content….
HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.
This month, we present suggested reading from participants in HSMAI’s recent Chief Sales Officer, Chief Marketing Officer, and Chief Revenue Officer Executive Roundtables.
HSMAI’s Lifetime Achievement in Hospitality Marketing honoree reflects on the start of her career, the evolution of the industry, and the outlook for recovery.
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
Markets in Florida, Arizona, Texas, Colorado, and Utah are the leading US occupancy for the weeks in March typically reserved for Spring Breaker travelers. Key West, FL. is the top performing market, regardless of week, already running over 90% occupancy.
While 2020 was a difficult year for the hospitality industry, one of the bright spots was the manner in which human resources (HR) professionals responded to the many unanticipated and still-evolving challenges associated with the pandemic.
As we start to move into the next phase of the pandemic, things are rapidly changing in the hospitality business, especially for digital marketers. HSMAI hosted a virtual Executive Roundtable for chief digital officers from hotel management companies to share how they’ve kept up.
Everyone has different methods for and ideas around measuring success for hotel companies, especially in our current environment. Members of HSMAI’s Marketing Advisory Board discussed how they are measuring success and what they are finding difficult about it these days.
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
Digital marketing executives have been stretching their creative muscles throughout the pandemic, with no signs of slowing down. HSMAI hosted a virtual Executive Roundtable Feb. 23 for brand chief digital officers to share their ideas and best practices.
As we think about future talent in our industry, there are a lot of concerning thoughts. How do we attract students? Has the pandemic discouraged students who were previously interested in hospitality?
You cannot force customers to come back until they feel it’s safe. That was one of the biggest takeaways from HSMAI’s virtual Chief Loyalty Officer Executive Roundtable on Feb. 11.
Next month, she’ll receive HSMAI’s Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations during the virtual Adrian Awards Gala. Here are five things we learned during our interview with Gostelow — as a tribute rather than a eulogy.
Leadership lessons from author Jawad Ahsan has learned throughout his career, including practicing resilient leadership, finding your North Star, and understanding the four uncoachable traits.
What trends are driving marketing decisions? Hospitality marketing leaders pondered that question and others during HSMAI’s latest virtual Executive Roundtable for chief marketing officers on Feb. 2.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.
For the foreseeable future, the talent crisis isn’t going anywhere, but our talents might be. Figuring out what hospitality can do for them will be an ongoing challenge — and a continued focus of the HSMAI Foundation.
Adam Sacks, president of Tourism Economics, on the next year for hospitality and travel, spotlighting the challenges and opportunities ahead.
Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including how spontaneity and long-term optimism is shaping booking behavior.
Suggestions for making the most of the new year from the HSMAI Marketing Advisory Board.
In this video, course instructor Dan Wacksman, CHDM, principal at Sassato, shares a preview of what to expect from the six-week Hotel Digital Marketing Essentials class focusing on what he calls the Golden Metric: Conversion.
A Look Back at 2020’s Most Read HSMAI Marketing Insights.
Excerpted from the HSMAI Recovery Connections session “Customer Insights for the New Year,” detailing customer intentions to stay close to home when travelling.
Members of the HSMAI Foundation Board of Directors share insights on the hospitality talent crisis.
While news about potential vaccines is fueling a powerful sense of hope, we are still in the depths of extraordinarily difficult times. But what we can do is harness all those concerns by laying the groundwork based on our concrete knowledge.
In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), HSMAI industry experts walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.
This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.
Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings that 77% of American travelers planning to travel in the next 6 months will change their travel plans due to coronavirus concerns.
As 2020 comes to a close, and the US is seeing an alarming resurgence in COVID cases nationwide, Google reports it is seeing that some behaviors may be sticking around longer than previously anticipated. As google looks towards recent search trends for HSMAI, here are the ones that remain top of mind.
The first in a series of MMGY Travel Intelligence market research studies to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities.
During a Recovery Connections Marketing session, industry experts discussed finding attribution models that work, building a case to stakeholders, and preparations for coming out of the crisis ahead.
During the early days of the pandemic, we talked to industry attorney Greg Duff about the potential legal ramifications of COVID on the hospitality industry. Nearly six months later, has any of that changed?
The HSMAI Foundation and HSMAI Middle East hosted a virtual Executive Roundtable for hotel chief human resources officers in the region to discuss best practices they have developed after nearly eight months in the world of COVID-19 revolving around changes in HR departments, technology, and employee wellness.
Danielle Hawkins of Deloitte Consulting discusses “Hospitality Trends and the Acceleration to the Future of Work,” and how COVID has only accelerated some of the trends shaping the future of work in the hospitality industry — and led to some permanent changes.
General Manager B. Jay Bliss has played an integral role in leading the hotel toward recovery. Recently, he sat down with HSMAI to share his experience.
This Special Report — presented with the support of HSMAI’s 2020 Organizational Member companies — offer profiles of the 24 campaigns that won Platinum honors as part of the 2019 Adrians.
During a Recovery Connections marketing track session on Oct. 21, presenters and participants discussed balancing promotion with safety, creating value vs. cutting costs, and much more.
HSMAI convened a roundtable for Hospitality chief loyalty officers recently who discussed recovery timing, new ways of messaging, and how to build trust, among other topics.
As we move into the end of the year, emerging trends have appeared or persisted since the beginning of the COVID-19 pandemic. Google provides HSMAI with recent search trends their implications for travel marketers.
Fuel provides HSMAI exclusive insights in this video report, including that more than half of the respondents have traveled since the pandemic, and of those who have traveled, more than 40% booked within 2 weeks of the trip.
According to the most recent Longwoods International tracking study of American travelers, about half of American travelers say fear of spreading or contracting COVID-19 is preventing them from taking trips. Insights from President & CEO Amir Eylon for HSMAI.
Insights from HSMAI Marketing Advisory Board members on the increasing importance of regional marketing, changes in booking patterns, and how they’re shifting their marketing efforts.
Lessons learned and best practices revolving around employee retention, communication, and innovation after nearly eight months in the world of COVID-19.
Our industry leaders are worried about their people. And they should be. It’s easy to forget, but hospitality has been on the front lines of the pandemic for more than seven months now.
HSMAI hosted a virtual Executive Roundtable for hospitality chief digital officers in partnership with Clairvoyix and ZS on Oct 7. Here are key takeaways from the group’s discussion.
The HSMAI Foundation and HSMAI Europe hosted a virtual Executive Roundtable for hotel chief human resources officers across Europe on Sept. 16 to discuss current and potential future challenges they are facing in the new world of COVID-19.
Take inspiration from last year’s Platinum winners, including Visit NC and Discover SC, whose “#CAREolinas” was recognized in the Public Relations. The Adrians 2020 are open.
As part of Road to Recovery 2020, HSMAI hosted a virtual Executive Roundtable for hospitality chief marketing officers in partnership with Clairvoyix and Google on Sept 30. Here are key takeaways from the group’s discussion.
HSMAI’s Marketing Advisory Board met on a call this summer to discuss the top issues for the discipline, which have rapidly changed since February. Here are what members identified as the most important issues to focus on for the rest of the year.
In this video, SiteMinder’s Founder Mike Ford provides HSMAI insight into how hotel booking has reached a global plateau with many regional differences.
President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings that half of them feel safe to travel this fall season.
Google examines for HSMAI some of the searches that trended well into the end of summer and their implications for travel marketers.
Just like organizations everywhere, HSMAI is grappling with the decision of where and how to meet. We want to bring our community together in person but understand the time still isn’t right. Until then, meet us on the Road to Recovery.
Thelen has been working harder than ever since the start of the pandemic even though his hotel is still closed. He talked to HSMAI about that experience, including some of the positive developments that have come out of the situation.
When you’ve been in hospitality as long as David R. Evans, CHME, has, you’ve probably got things down to a science. But Evans does that one better. He’s got things down to a formula, which he explains in his new book,
The HSMAI Foundation and HSMAI Asia Pacific hosted a virtual Executive Roundtable on Aug. 19 for hotel chief human resources officers in the Asia Pacific region to discuss current and potential future challenges they are facing in the new world of COVID-19.
Facebook offers these creative tips for recovery in it’s new Hotel Playbook.
Take inspiration from last year’s Platinum winners, including BVI Tourism, whose “Today’s Secret” was recognized in the Digital Marketing category. The 2020 Adrians open October 1.
Take inspiration from last year’s Platinum winners, including Discover Puerto Rico’s ‘Have We Met Yet?’ Brand Repositioning”.
Key takeaways from a recent HSMAI Marketing Advisory Board discussion on how members are trying to put together their budgets in an uncertain world.
With much of the United States having recently emerged from “Stay-At-Home” orders amid the coronavirus pandemic, people are looking for ways to enjoy summer while continuing to heed state and local guidelines around social distancing.
Carolyn Cord, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video.
Fuel provides HSMAI exclusive insights on how travel sentiment has seen a big increase in the percentage of people who want to go to a destination with a mask ordinance vs. those who do not want one.
MMGY Research is telling us that as consumers remain reluctant to hop on a plane, traveling in a personal car is the preferred way to travel for the near future.
Vanessa Wilson, director of sales and marketing at the Hilton Washington DC National Mall, talked to HSMAI about her experience taking on additional work during the coronavirus pandemic and what she expects to come in the future.
Take inspiration from last year’s Adrian Awards Platinum winner, Marriott, whose “Social Media Launch Campaign for Marriott Bonvoy” was recognized in the Digital Marketing/Digital Campaign/Social Media Campaign category.