Guerrilla Marketing Campaign Delivers for Port Aransas

The Port Aransas Tourism Bureau & Chamber of Commerce, along with Madden Media, won the Best of Show award in the Advertising division at the 2024 HSMAI Adrian Awards for their “Find What You Need in Port A” Guerrilla Marketing Campaign. The campaign positioned Port Aransas as “Austin’s Beach” through an engaging treasure hunt and interactive brand experiences, resulting in over 1.7 million digital impressions and a significant increase in new users and engaged sessions from the Austin area.

 

Learn more about the 2024 Adrian Awards Winners Here:  https://adrianawards.hsmai.org/winners-gallery/


Categories: Marketing
Insight Type: Videos