HSMAI Customer Insight: Travelers Both Optimistic and Cautious | Longwoods International

According to the latest Longwoods International tracking study of American travelers, 88% of them now have travel plans in the next six months, the highest level in more than a year.  However, less than a third of them are likely to visit a tourism attraction or business which does not have clear COVID safety protocols, such as mask requirements and social distancing, in place. “It’s obvious from the data that Americans are ready to travel again, but only if they believe they can do safely,” said Amir Eylon, President and CEO of Longwoods International. Hear his observations for HSMAI:

 

Full Report: COVID-19 Travel Sentiment Study – Wave 34: Travelers Both Optimistic and Cautious

HSMAI Customer Insight: American Travel Sentiment Reaches New Pandemic Milestones | Longwoods International

According to the latest Longwoods International tracking study of American travelers, 87% now have travel plans in the next six months, the highest level since early March 2020.  Half of travelers currently feel comfortable traveling outside their communities and a little more than half support opening their communities to visitors, both the highest levels since last May. Amir Eylon, President and CEO provides insights on the findings for HSMAI:

 

Full Report: COVID-19 Travel Sentiment Study – Wave 33: American Travel Sentiment Reaches New Pandemic Milestones

HSMAI Customer Insight: With Vaccines Arriving, U.S. Trip Planning Surges | Longwoods

According to the latest Longwoods International tracking study of American travelers, 81% plan to travel in the next six months, an increase of 16 percentage points since mid-January and the highest level since the beginning of the pandemic last March.  Coupled with a surge in travel plans for the upcoming six months, the percentage of travelers who say that the coronavirus is greatly impacting their decision to travel during this time period has dropped to 40%, the lowest level since March 2020.  CEO Amir Eylon provides insights for HSMAI:

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HSMAI Customer Insight: Vaccine Progress a Factor in Upcoming Travel for Most | Longwoods

According to the latest Longwoods International tracking study of American travelers, 70% of them say a vaccine will have an impact on their upcoming travel plans.  This as traveler optimism about future travel is slowly growing.  In November, 77% said they were changing their travel plans because of COVID-19.  That percentage has steadily declined to 68% in the most recent survey. “The arrival of coronavirus vaccines is a game-changer for future travel in the U.S.”, said Amir Eylon, President and CEO. Exclusive insights on the research for HSMAI from Eylon:

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HSMAI Customer Insight: Will A Vaccine Bring Back Leisure Travel? | Fuel

Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights into the impact of a Covid vaccine on the intention to travel, finding that 60-70% of people said that some form of the vaccination being administered would improve the likelihood of booking a vacation in the next 6 months.

» FUEL COVID-19 CONSUMER SENTIMENT STUDY VOLUME 11: WILL A VACCINE BRING BACK LEISURE TRAVEL?

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources page.