According to the latest Longwoods International tracking study of American travelers, 32% of them are likely to use Chat GPT as a tool for planning their next trip. In contrast, 27% of respondents were not aware of Chat GPT. The shift to electric vehicles is another emerging technology travel trend, with 37% of travelers likely to use an electric vehicle on their next trip. Hear further insights for HSMAI from Longwoods President & CEO Amir Eylon:
According to the latest Longwoods International tracking study of American travelers, two thirds of them utilize travel videos to inspire, inform and plan their trips, up from less than half two years ago. The most popular source of travel video content is social media channels, such as Facebook, Instagram, Twitter, TikTok and Snapchat, with 36% accessing travel videos on those platforms, up from 17% of travelers in 2021. Additional insights for HSMAI from Longwoods President & CEO Amir Eylon:
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape.
Holly Zoba, Principal, Scout Simply, provides insight into how computer algorithms turn data into images, one of the basics behind computer science and digital marketing. Excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape.
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape
According to the latest Longwoods International tracking study of American travelers, 93% of them have trips planned in the next six months, the highest level in three years. A fifth of them have trips planned within a month, a quarter will travel in one to two months and almost a third have travel planned in three to five months. Insights for HSMAI from Longwoods President & CEO Amir Eylon:
According to the latest Longwoods International tracking study of American travelers, only 12% of them said that coronavirus would greatly impact their decision to travel in the next six months, the lowest level since the pandemic first appeared three years ago. Concerns about travelers’ personal financial situation greatly influencing their travel plans was cited by nearly twice as many respondents, at 23%, but that was down 7% from a month earlier. Hear more insights for HSMAI from Longwoods President & CEO Amir Eylon:
See full report: American Travel Sentiment Study – Wave 70 For Most Travelers, the Pandemic is Over
Staffing challenges in sales, marketing, revenue optimization, and operations are being felt across all hotel companies at the unit and corporate levels. In the HSMAI Sales Leader Forum 2022 session, Kimberly Rath provides insights into “loud retaining” strategies you can deploy to recharge your talent strategy.
Save the Date for the 2023 HSMAI Sales Leader Forum, November 8, 2023, Long Beach, CA
This session from the 2022 HSMAI Sales Leader Forum — led by the instructors of HSMAI’s popular Hotel Digital Marketing Essentials course — gave attendees a better understanding of the hospitality digital marketing concepts, tools, and techniques needed to hit sales goals.
Learn more about HSMAI’s Hotel Digital Marketing Essentials course – next class starts February 7 – and the new self-paced option coming soon.
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