Insights Type: Videos

HSMAI Customer Insight: Holiday Travel Outlook Is Positive | Longwoods International

According to the latest Longwoods International tracking study of American travelers, 92% of them have travel plans in the next six months, and 33% of them plan to spend more on holiday travel this year compared to a year ago.  Only 16% of travelers plan to spend less on holiday travel this year, while 52% expect their holiday travel spending to be comparable to last year.

“The strong demand for travel continues as we look forward to the holiday travel season,” said Amir Eylon, President and CEO of Longwoods International.  “Fears of recession, inflation, rising gas prices and a new COVID-19 spike have not slowed consumer desire to travel.”

Twenty percent of travelers say spending time with their immediate family and children is the primary motivation for their leisure trips.  Other leisure travel motivators include 19% of travelers wanting new experiences, 18% looking for fun, 17% seek rest and relaxation, and 16% travel to spend time with friends and relatives.

The survey, supported by Miles Partnership, was fielded September 13, 2023 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.  Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.

More Insight for HSMIA from Eylon:

HSMAI Customer Insight: Inflation’s Impact on Travel Planning Eases | Longwoods International

According to the latest Longwoods International tracking study of American travelers, the percentage that say inflation is greatly impacting their travel decisions in the next six months has dropped to 23%, down from a peak of 32% in March and the lowest level is 2023.  Similarly, concern about airfare prices is also declining, with 23% of travelers reporting that the cost of flying is greatly impacting their decision to travel in the next six months, down from 31% in January.

“While the battle against inflation is not yet won, travelers are starting to move on, with less focus on this one economic issue,” said Amir Eylon, President and CEO of Longwoods International. More insight from Eylon for HSMAI:

 

Read the full report: American Travel Sentiment Study – Wave 76: Inflation’s Impact on Travel Planning Eases

HSMAI ROC Insight: The Economic Outlook

HSMAI Americas ROC 2023 speaker Aran Ryan shared Tourism Economics’ latest views on the economic issues impacting travel, the mindset of travelers, and expectations for how the industry will perform in the coming months and into 2024.

HSMAI Insight: Travelers Using Artificial Intelligence for Trip Planning | Longwoods International

According to the latest Longwoods International tracking study of American travelers, 14% of them have already used Chat GPT, the artificial intelligence chatbot tool, for trip planning. In April, 32% of American travelers reported that they planned to use Chat GPT for trip planning in the next six months. Insights for HSMAI from Longwoods President & CEO Amir Eylon:

 

Full Report: American Travel Sentiment Study – Wave 75: Travelers Using Artificial Intelligence for Trip Planning

HSMAI Customer Insight: Travelers Use and Support Short Term Rentals | Longwoods

According to the latest Longwoods International tracking study of American travelers, 47% of them are likely to stay in a short-term rental (Airbnb, Vrbo, etc.) on their next trip.   A similar 49% of travelers support having short term rentals in their own neighborhoods, with only 18% opposing them.  And among those travelers who use this type of accommodations, that support level jumps to 69%. “The impact of short term rentals on the lodging sector is significant,” said Amir Eylon, President and CEO of Longwoods International. More Insights from Amir Eylon for HSMAI:

 

Read the full report: American Travel Sentiment Study – Wave 74 Travelers Use and Support Short Term Rentals

HSMAI Customer Insight: Travelers Intend to Use Artificial Intelligence for Trip Planning | Longwoods

According to the latest Longwoods International tracking study of American travelers, 32% of them are likely to use Chat GPT as a tool for planning their next trip.  In contrast, 27% of respondents were not aware of Chat GPT. The shift to electric vehicles is another emerging technology travel trend, with 37% of travelers likely to use an electric vehicle on their next trip. Hear further insights for HSMAI from Longwoods President & CEO Amir Eylon:

 

Read the full report: American Travel Sentiment Study – Wave 73: Travelers Intend to Use Artificial Intelligence for Trip Planning

HSMAI Customer Insight: Social Media Video Content Powers Travel Inspiration & Planning | Longwoods

According to the latest Longwoods International tracking study of American travelers, two thirds of them utilize travel videos to inspire, inform and plan their trips, up from less than half two years ago. The most popular source of travel video content is social media channels, such as Facebook, Instagram, Twitter, TikTok and Snapchat, with 36% accessing travel videos on those platforms, up from 17% of travelers in 2021. Additional insights for HSMAI from Longwoods President & CEO Amir Eylon:

 

Get the full report: American Travel Sentiment Study – Wave 72: Social Media Video Content Powers Travel Inspiration & Planning

Algorithms and Digital Marketing: The Essentials

Holly Zoba, Principal, Scout Simply, provides insight into how computer algorithms turn data into images, one of the basics behind computer science and digital marketing. Excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

Learn more about HSMAI’s Hotel Digital Marketing Essentials +  which provides a comprehensive overview of the hotel digital marketing landscape.