Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape.
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape
According to the latest Longwoods International tracking study of American travelers, 93% of them have trips planned in the next six months, the highest level in three years. A fifth of them have trips planned within a month, a quarter will travel in one to two months and almost a third have travel planned in three to five months. Insights for HSMAI from Longwoods President & CEO Amir Eylon:
According to the latest Longwoods International tracking study of American travelers, only 12% of them said that coronavirus would greatly impact their decision to travel in the next six months, the lowest level since the pandemic first appeared three years ago. Concerns about travelers’ personal financial situation greatly influencing their travel plans was cited by nearly twice as many respondents, at 23%, but that was down 7% from a month earlier. Hear more insights for HSMAI from Longwoods President & CEO Amir Eylon:
See full report: American Travel Sentiment Study – Wave 70 For Most Travelers, the Pandemic is Over
Staffing challenges in sales, marketing, revenue optimization, and operations are being felt across all hotel companies at the unit and corporate levels. In the HSMAI Sales Leader Forum 2022 session, Kimberly Rath provides insights into “loud retaining” strategies you can deploy to recharge your talent strategy.
Save the Date for the 2023 HSMAI Sales Leader Forum, November 8, 2023, Long Beach, CA
This session from the 2022 HSMAI Sales Leader Forum — led by the instructors of HSMAI’s popular Hotel Digital Marketing Essentials course — gave attendees a better understanding of the hospitality digital marketing concepts, tools, and techniques needed to hit sales goals.
Learn more about HSMAI’s Hotel Digital Marketing Essentials course – next class starts February 7 – and the new self-paced option coming soon.
As the industry’s recovery continues — and recessionary threats loom — how can you support your team to maintain or grow your margin? What strategies and insights can hotels learn from other industries and industry leaders? Insights from Dr. Kelly McGuire, Principal, ZS, and Jeff Patton, Vice President of Sales, Americas, Hilton, at HSMAI’s Sales Leader Forum 2022.
According to the latest Longwoods International tracking study of American travelers, the amount they expect to spend on their holiday travel is declining. “Rising prices and interest rates have created financial uncertainty for many consumers,” said Amir Eylon, President and CEO of Longwoods International, who provides exclusive insights on the findings for HSMAI:
Leading communication expert and champion, Karen Laos, provides best practices for stepping up your communication game in the workplace. Whether you’re a seasoned expert in the field or growing into a new role, Karen offered tips and tricks for enhancing your presence and your message in this HSMAI Sales Leader Forum 2022 session.
Save the date for next year’s HSMAI Sales Leader Forum, November 8, 2023, Long Beach CA, USA.
Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to stay positive amidst uncertainty heading into 2023.
Learn more about Cindy and Master Connections at https://www.masterconnection.com/
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