ShareHSMAI Americas ROC 2023 speaker Aran Ryan shared Tourism Economics’ latest views on the economic issues impacting travel, the mindset of travelers, and expectations for how the industry will perform in the coming months and into 2024.
Insights Type: Videos
HSMAI Insight: Travelers Using Artificial Intelligence for Trip Planning | Longwoods International
According to the latest Longwoods International tracking study of American travelers, 14% of them have already used Chat GPT, the artificial intelligence chatbot tool, for trip planning. In April, 32% of American travelers reported that they planned to use Chat GPT for trip planning in the next six months. Insights for HSMAI from Longwoods President & CEO Amir Eylon:
HSMAI Customer Insight: Travelers Use and Support Short Term Rentals | Longwoods
According to the latest Longwoods International tracking study of American travelers, 47% of them are likely to stay in a short-term rental (Airbnb, Vrbo, etc.) on their next trip. A similar 49% of travelers support having short term rentals in their own neighborhoods, with only 18% opposing them. And among those travelers who use this type of accommodations, that support level jumps to 69%. “The impact of short term rentals on the lodging sector is significant,” said Amir Eylon, President and CEO of Longwoods International. More Insights from Amir Eylon for HSMAI:
HSMAI Customer Insight: Travelers Intend to Use Artificial Intelligence for Trip Planning | Longwoods
According to the latest Longwoods International tracking study of American travelers, 32% of them are likely to use Chat GPT as a tool for planning their next trip. In contrast, 27% of respondents were not aware of Chat GPT. The shift to electric vehicles is another emerging technology travel trend, with 37% of travelers likely to use an electric vehicle on their next trip. Hear further insights for HSMAI from Longwoods President & CEO Amir Eylon:
HSMAI Customer Insight: Social Media Video Content Powers Travel Inspiration & Planning | Longwoods
According to the latest Longwoods International tracking study of American travelers, two thirds of them utilize travel videos to inspire, inform and plan their trips, up from less than half two years ago. The most popular source of travel video content is social media channels, such as Facebook, Instagram, Twitter, TikTok and Snapchat, with 36% accessing travel videos on those platforms, up from 17% of travelers in 2021. Additional insights for HSMAI from Longwoods President & CEO Amir Eylon:
The Essentials of Paid Media
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape.
Algorithms and Digital Marketing: The Essentials
Holly Zoba, Principal, Scout Simply, provides insight into how computer algorithms turn data into images, one of the basics behind computer science and digital marketing. Excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape.
The Essentials of Owned Media
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape.
Schema For Search Engines: The Key
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape
HSMAI Customer Insights: Despite Inflation and Interest Rates, Travelers Are On The Move | Longwoods
According to the latest Longwoods International tracking study of American travelers, 93% of them have trips planned in the next six months, the highest level in three years. A fifth of them have trips planned within a month, a quarter will travel in one to two months and almost a third have travel planned in three to five months. Insights for HSMAI from Longwoods President & CEO Amir Eylon:
