Insights Type: Videos

Commercial Strategy Insight: Sales in Commercial Organizations: Fueling Collaboration and Avoiding Collision

All commercial disciplines in hotels — including sales, marketing, revenue management, and distribution — are evolving and expanding.  Hotel performance goes up when the walls between the disciplines come down. How we share goals, develop integrated strategies, and determine new measures of success can be the difference between growth and stagnation. This strategic presentation at the HSMAI Sales Leader Forum 2022  from Allison Handy, SVP of Sales, Aimbridge, will help you better understand this evolution so you can lead and adapt accordingly.

Sales Leader Forum Insight: The State of the Industry

Recovery is well underway, and economic fundamentals point to a solid foundation for continued rebuilding. However, risks to the outlook must be reckoned with. Hannah Smith shared STR’s latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover — all so you can make smarter, more confident decisions.

HSMAI Customer Insight: Full Speed Ahead for Holiday Travel Planning | Longwoods International

In Longwoods International’s latest look at Holiday Season travel activities:  Seven out of ten travelers with plans to travel this holiday season will be visiting friends and relatives!  60% indicate shopping trips… and the biggest areas of growth year over year are visiting museums at 27% (up 6 points from 2021), attend a festival/fair at 25% (up 7 points), and attend a live performance at 21% (up 5 points).  Holiday travel is returning more to patterns seen pre-pandemic. Get more insights on the findings for HSMAI from Longwoods President & CEO Amir Eylon:

 

Access the full report: American Travel Sentiment Study – Wave 67: IT’S FULL SPEED AHEAD FOR HOLIDAY TRAVEL PLANNING

 

Commercial Strategy Week Insight: Consumer Trends are the Future of Hospitality

Daniel Levine, Executive Director, Avant Guide Institute, delivered a keynote address on  Global Trends & Evolving Customers…and what they mean for hotel marketing, at the HSMAI Marketing Strategy Conference, part of Commercial Strategy Week 2022.

Commercial Strategy Week Insight: A View from the Top

Industry leaders featured during HSMAI Commercial Strategy Week 2022 share their perspectives on current events in the hotel and travel landscape, what the future holds for commercial strategy in hotels, and other important issues affecting the industry today.

  • Dawn Gallagher, Chief Sales and Marketing Officer, Crescent
  • Lori Kiel, CHDM, Chief Commercial Officer, Kessler Collection
  • Andrew Rubinacci, Executive Vice President Revenue Strategy,
    Aimbridge Hospitality
  • Moderated by Jennifer Hill, CRME, CHDM, VP, Commercial Strategy, Kalibri Labs

HSMAI Customer Insight: Post-Pandemic Travelers Seek Work/Life Balance | Longwoods

Longwoods International’s most recent research looking at American Travel Sentiment towards the current relationship between one’s work and travel as compared to last year, showed several interesting things including:

    • 58% of American travelers indicate that they are less likely to work during their leisure trips than they were a year ago!
    • 66% say they are more focused now on their work/life balance!

This likely signals a shift in travelers really needing to disconnect more when they get away for leisure purposes, despite the growing trend of “bleisure” travel!  These folks felt always “on” or connected to the office during the pandemic and now are seeking more of a break when it’s “leisure time!” Hear more about the findings from Longwoods President & CEO Amir Eylon, for HSMAI:

 

See the full findings here: American Travel Sentiment Study – Wave 66: Post-Pandemic Travelers Seek Work/Life Balance

Commercial Strategy Week Insight: Time to Break the Rules…Again

Stephen Hambleton, CRME, Product Management and Product Success, IDeaS Revenue Solutions, provides insights into leveraging automation and targeting segmentation for a new approach to pricing during a Lightning Round session at ROC Americas, part of HSMAI Commercial Strategy Week 2022.

Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada!

Commercial Strategy Week Insight: Navigating the Future of Data and Travel Marketing

Ashley Sellhorst, Director of Sales, Sojern, and member of the HSMAI Rising Sales Leader  Council, provided insights during her Lightning Round session at HSMAI’s Marketing Strategy Conference 2022, part of Commercial Strategy Week.

Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada!