HSMAI Top 25 Profile: David Warman, Red House Strategy

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. We’re profiling all of them in an HSMAI Special Report and sharing excerpts, including David Warman, Principal, Red House Strategy.

David Warman is an experienced hospitality executive, having held senior leadership roles in marketing, revenue optimization, and insights at some of the world’s largest and most prestigious brands, including Four Seasons, IHG, and Hilton. At Red House Strategy, a boutique strategy and revenue optimization consulting organization, Warman brings an innovative approach and a wide breadth of global experience leading teams across multiple disciplines, enabling improved customer experience, unlocking new revenues, increasing profitability, and building strong team-member engagement.

ACCOMPLISHMENTS: Warman envisioned an innovative pricing model leveraging sophisticated analytics and allowing full pricing flexibility across all business units and room classes that was fully adopted in 2019 across the Four Seasons estate and has led to RevPAR gains. Additionally, he has led a new insights strategy combining the power of CRM data with business intelligence and custom research, resulting in advances in consumer understanding.

NOMINATED BY: Alex Dragan and Lisa Rauchenberger, Four Seasons Hotels and Resorts — “I have been working with David for the past 10 years, and he is one of the most inspiring leaders in my career — a sentiment shared by his current and former team members, industry peers, and technology partners. In these challenging times we need critical thinkers like David to push for innovation to reinvent hospitality. David inspired, mentored, and coached many leaders over the past 10 years, resulting in one of the most respected revenue management organizations in the industry.” (Quote from Alex Dragan)

DAVID WARMAN ON STAYING MOTIVATED IN 2020: “Family, friends, colleagues, and the faith that although the journey may have become different than planned, we will come out of this experience in new and better ways!”

Nominations for the 2021 class of Top 25s are now open!

Categories: Revenue Management
Insight Type: Articles