Insights

According to the latest Longwoods International tracking study of Canadian travelers, 63% of them are less likely to visit the U.S. because of U.S. policy and politics.

The hospitality industry has long been defined by consistency, service, and trust. But in recent years, disruptors like Airbnb and Vrbo have rapidly gained market share, appealing to travelers seeking space, flexibility, and local experiences. For hotel sales and marketing professionals, this has forced a fundamental question: How can we compete? 

For years, online travel agencies (OTAs) dominated the perception game, widely regarded by travelers as the go-to source for scoring the best hotel deals.

According to the latest Longwoods International tracking study of Canadian travelers, 63% of them are less likely to visit the U.S. because of U.S. policy and politics.

Planners are increasingly on the lookout for unique meeting locations like stadiums, museums, and vineyards.

HSMAI honored the 2024 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution, recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Jen Munro, Vice President of Global Loyalty for Preferred Travel Group is one of these honorees.  

According to the latest Longwoods International tracking study of Canadian travelers, 63% of them are less likely to visit the U.S. because of U.S. policy and politics.

Four tips from leading economist, Bernard Baumohl on how to plan for risk in this time of uncertainty.  

Understanding the true cost of a hotel booking isn’t as straightforward as it might seem. Between marketing investments, agency fees, and labor costs, even a “direct” booking isn’t always the most profitable.