Showing items tagged with "Loyalty"

Best Practices for Hotel Loyalty Professionals

HSMAI hosted a Chief Loyalty Officer Virtual Roundtable on April 3 that focused on the impact that COVID-19 is having on hotel loyalty programs. CLO participants shared best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are three of their suggestions.

11 Observations About Hotel Loyalty

What is hotel loyalty? Is it a rewards program? A value proposition? A brand promise? All of the above? None of the above? At HSMAI’s first-ever Chief Loyalty Officer Executive Roundtable, loyalty executives from leading hospitality brands explored these and other questions.

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