ShareMessaging, Trust, and Other Priorities for Hotel Loyalty Professionals
HSMAI convened a roundtable for Hospitality chief loyalty officers recently who discussed recovery timing, new ways of messaging, and how to build trust, among other topics.
Showing items tagged with "Loyalty"
New Loyalty Challenges for Hotels
Key takeaways from the recent HSMAI virtual Executive Roundtable for hospitality chief loyalty officers.
Best Practices for Hotel Loyalty Professionals
HSMAI hosted a Chief Loyalty Officer Virtual Roundtable on April 3 that focused on the impact that COVID-19 is having on hotel loyalty programs. CLO participants shared best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are three of their suggestions.
11 Observations About Hotel Loyalty
What is hotel loyalty? Is it a rewards program? A value proposition? A brand promise? All of the above? None of the above? At HSMAI’s first-ever Chief Loyalty Officer Executive Roundtable, loyalty executives from leading hospitality brands explored these and other questions.