Global Events

  • HSMAI Commercial Strategy Conference MEA

    Conrad Dubai Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai, United Arab Emirates

    The region’s only dedicated Commercial Strategy Conference returns, bringing together industry leaders to explore the future of hospitality. Gain insights, connect with peers, and discover innovative solutions. This year’s event is more...

  • 7th Annual Commercial Strategy Conference

    Conrad Dubai Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai, United Arab Emirates

    The 7th Annual HSMAI ME Commercial Strategy Conference 2024 Since its inception in 2004, HSMAI’s Revenue Optimization Conference (ROC) has served as a focal point for hotel revenue leaders, fostering...

  • Certification Review Courses (In- Person)

    Conrad Dubai Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai, United Arab Emirates

    These 2-day workshops review the key components of the Certified Hospitality Digital Marketer (CHDM) certification and the Certified in Hospitality Business Acumen (CHBA) certification. They serve as helpful final “cram...

  • ROC Middle East

    Conrad Dubai Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai, United Arab Emirates

    Hospitality Sales and Marketing Association International – Middle East (HSMAI ME) is scaling up for the 6th annual Commercial Strategy Conference and this year’s event is in-person, providing invaluable opportunities for knowledge exchange...

  • In-Person Certified in Hospitality Business Acumen (CHBA)

    Conrad Dubai Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai, United Arab Emirates

    Led by Heidi Anaya, Head of Education at Russell Partnership, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager, facing...