Showing Items with Marketing Category


Coming Soon: A Future-Focused CHDM Study Guide

The new, updated 7th edition of HSMAI’s Certified Hospitality Digital Marketer (CHDM) study guide—Hospitality Digital Marketing Essentials—will be published in just a few weeks. This edition features fresh insights, tools,…

Highlighting Travel Marketing Excellence: Adrian Best of Category

HSMAI Adrian Awards Best of Category Award winners were recently given the spotlight at the awards celebration in New York. Best of Category Awards are given for the highest scoring entry in each Adrian entry category for small, medium and large budget campaigns.

Four Focuses of GenAI in Professional Development

The hospitality industry is at a pivotal moment as AI reshapes traditional roles and skills. Leadership teams must balance building their own AI literacy while guiding organizations through this transformation. Excerpted from the HSMAI Foundation report, “The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management.”

The Rise of Wellness in Hospitality

The debate continues whether wellness should be considered a luxury or a standard offering. However, the market’s direction is clear: guests are increasingly valuing wellness as integral to their accommodation choices. Insights from the HSMAI Rising Sales Leader Council.

Marriott Bonvoyland Lands Digital Best of Show

Marriott Bonvoy’s innovative approach earned them the HSMAI Adrian Award’s Best of Show honor in the Digital division for Marriott Bonvoy Land. The campaign successfully engaged younger generations by leveraging…

Guerrilla Marketing Campaign Delivers for Port Aransas

The Port Aransas Tourism Bureau & Chamber of Commerce, along with Madden Media, won the Best of Show award in the Advertising division at the 2024 HSMAI Adrian Awards for their “Find What You Need in Port A” Guerrilla Marketing Campaign. See what went into the winning work.

Omni’s Solarbration Shines at Adrian Awards

From the HSMAI Adrian Awards 2024 best of show winning entry for Public Relations and Communications, check out “SOLARBRATION,” from Omni Hotels and Resorts. See how they created a unique and memorable experiences for guests at their destination in honor of the total solar eclipse. 

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