Showing Items with Internet & Social Media Category


SEO and Entity Search in Hospitality Marketing

Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.

Metasearch Beyond Google

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.

Effectively Market Hotels on Facebook: Dynamic Ads

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.

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