Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
It’s no secret that the cookie-less world is coming. And while it may still be a few years off, the impact it will have on hospitality marketing is already being felt. The HSMAI Marketing Advisory Board recently met to discuss the looming cookie-less world.
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.
While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.
Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.