Digital Marketing Best Practice: BWH See You Soon Campaign
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Showing Items with Internet & Social Media Category
SEO and Entity Search in Hospitality Marketing
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.
Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.
HSMAI Customer Insights: Search Trends As Travel Demand Returns | Google
While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.
Best Practices for Identifying and Evaluating Influencers
Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
Metasearch Beyond Google
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
How Recent Changes From Google and Tripadvisor Affect Searches and Pricing
During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
Effectively Market Hotels on Facebook: Drive Awareness and Inspiration
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
‘Operating in This Hyper-Agile Way’ and Other Realities for Brand Chief Digital Officers
Digital marketing executives have been stretching their creative muscles throughout the pandemic, with no signs of slowing down. HSMAI hosted a virtual Executive Roundtable Feb. 23 for brand chief digital officers to share their ideas and best practices.
Effectively Market Hotels on Facebook: Creative Testing Ideas
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.