Showing Items with Internet & Social Media Category


The Essentials of Owned Media

Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

Hospitality Marketing in the Cookie-Less Future

It’s no secret that the cookie-less world is coming. And while it may still be a few years off, the impact it will have on hospitality marketing is already being felt. The HSMAI Marketing Advisory Board recently met to discuss the looming cookie-less world.  

SEO and Entity Search in Hospitality Marketing

Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.

Metasearch Beyond Google

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.

Effectively Market Hotels on Facebook: Dynamic Ads

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.

What Hotel Marketers Think About Black Friday and Cyber Monday

This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.

HSMAI Customer Insight: Trending into the Holiday Season | Google

As 2020 comes to a close, and the US is seeing an alarming resurgence in COVID cases nationwide, Google reports it is seeing that some behaviors may be sticking around longer than previously anticipated. As google looks towards recent search trends for HSMAI, here are the ones that remain top of mind.

Marketing in a Zero-Click World

At the 2020 Marketing Strategy Conference on Jan 22, Tammie Carlisle, head of hospitality at Milestone Inc., focused on making sure your hotel website appears in search results in this Lightning Round presentation.

Where Is Google Headed?

Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.

Changes Abound for Online Bookings

By Theodore Holloway, CHDM, Director of eCommerce, Remington Hotels, and a member of HSMAI’s Marketing Advisory Board There are a plethora of changes going on in hospitality marketing. On a…

How hotel marketers can embrace AI today

AI represents to businesses today what the Internet represented in the late 1990’s: A green field of opportunity to reinvent how business works and how you’ll interact with customers in the coming years.

How to Turn Your Hotel Guests Into Brand Ambassadors | By Kacey Bradley

Whether you’re running the world’s most successful business or one that’s just starting out, you’re going to have one problem in common with other business owners: marketing. You need good marketing to attract people and make money, but you need to have money to have good marketing. It’s a tough situation to be in, but there are some ways to get yourself out on top that are actually catching on in popularity with the general public.

Four Ways to Hold Your Ground in the Shifting Sands of Meta

Google recently tested placing hotel booking ads at the top of search results, as opposed to under the right panel in the local knowledge card for the hotel. It got HSMAI’s Digital Marketing Council thinking about whether hotels’ marketing budgets in 2017 should be shifted in light of the potential elevation of the widget on search engine results pages…and about a lot of other Meta-related issues.

CASE STUDY: Using SEM and Social Media to Drive Group Business | By Teri Merritt

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US hotels. As a leader in marketing and e-commerce disciplines, my team’s focus was largely devoted to driving demand and revenue from the direct consumer segments and channels. For reference, our shorthand for all these activities was B2C, while those pertaining to groups were called B2B.

Insights from the Social Failure of Big Brands

By Matthew Clyde, President & Chief Strategist, Ideas Collide, and a member of HSMAI’s Marketing Advisory Board Inspired by a recent article in the Harvard Business Review, HSMAI’s Marketing Advisory…

View All Items