HSMAI Adrian Awards Best Practice: Moxy APAC Campaign
The 2023 Adrian Awards are now open! Take some inspiration from last year’s Best of Show –Marriott – Moxy APAC. Submit your entry for the 2023 Adrian Awards by September 8, 2023.
The 2023 Adrian Awards are now open! Take some inspiration from last year’s Best of Show –Marriott – Moxy APAC. Submit your entry for the 2023 Adrian Awards by September 8, 2023.
The HSMAI Marketing Advisory Board discussed key statistics and how hoteliers are marketing on the social media landscape today.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
It’s no secret that the cookie-less world is coming. And while it may still be a few years off, the impact it will have on hospitality marketing is already being felt. The HSMAI Marketing Advisory Board recently met to discuss the looming cookie-less world.
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.
While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.
Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
Digital marketing executives have been stretching their creative muscles throughout the pandemic, with no signs of slowing down. HSMAI hosted a virtual Executive Roundtable Feb. 23 for brand chief digital officers to share their ideas and best practices.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.
This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.
As 2020 comes to a close, and the US is seeing an alarming resurgence in COVID cases nationwide, Google reports it is seeing that some behaviors may be sticking around longer than previously anticipated. As google looks towards recent search trends for HSMAI, here are the ones that remain top of mind.
As we move into the end of the year, emerging trends have appeared or persisted since the beginning of the COVID-19 pandemic. Google provides HSMAI with recent search trends their implications for travel marketers.
This recording was made especially for HSMAI members by Google. HSMAI wishes to thank Google for their insights in “Evolving Creative Messaging in a Post Covid World.”
Presentation by Jonah Berger at the HSMAI Marketing Strategy Conference 2020.
At the 2020 Marketing Strategy Conference on Jan 22, Tammie Carlisle, head of hospitality at Milestone Inc., focused on making sure your hotel website appears in search results in this Lightning Round presentation.
Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.
By Theodore Holloway, CHDM, Director of eCommerce, Remington Hotels, and a member of HSMAI’s Marketing Advisory Board There are a plethora of changes going on in hospitality marketing. On a…
HSMAI’s 2019 Adrian Awards competition will open on June 25 — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from one of last year’s Platinum…
HSMAI Executive THINK at the 2018 Consumer Electronic Show (CES)
AI represents to businesses today what the Internet represented in the late 1990’s: A green field of opportunity to reinvent how business works and how you’ll interact with customers in the coming years.
Before the holidays, HSMAI’s Digital Marketing Council joined in an exchange on the topic of the recently repealed net neutrality and its implications for hotel marketing. Asked how could/would changes…
Creativity is required to get in line with consumers’ mobile booking behavior, sales and marketing executives said during a recent HSMAI roundtable.
By Sarita Mallinger, Regional Director, Digital Marketing, Kimpton Hotels & Restaurants and Dave Spector, Partner, Tambourine (members of HSMAI’s Digital Marketing Council) Ever wonder if you’re looking at and thinking…
By Hunter Webster, CHDM, SVP, Digital Marketing, Interstate Hotels & Resorts and Bill Clarke, Director of Sales, Milestone, Inc., and members of HSMAI’s Digital Marketing Council We’re marketers, not lawyers….
Whether you’re running the world’s most successful business or one that’s just starting out, you’re going to have one problem in common with other business owners: marketing. You need good marketing to attract people and make money, but you need to have money to have good marketing. It’s a tough situation to be in, but there are some ways to get yourself out on top that are actually catching on in popularity with the general public.
Google recently tested placing hotel booking ads at the top of search results, as opposed to under the right panel in the local knowledge card for the hotel. It got HSMAI’s Digital Marketing Council thinking about whether hotels’ marketing budgets in 2017 should be shifted in light of the potential elevation of the widget on search engine results pages…and about a lot of other Meta-related issues.
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US hotels. As a leader in marketing and e-commerce disciplines, my team’s focus was largely devoted to driving demand and revenue from the direct consumer segments and channels. For reference, our shorthand for all these activities was B2C, while those pertaining to groups were called B2B.
By Matthew Clyde, President & Chief Strategist, Ideas Collide, and a member of HSMAI’s Marketing Advisory Board Inspired by a recent article in the Harvard Business Review, HSMAI’s Marketing Advisory…
HSMAI Digital Marketing Strategy Conference 2016
This white paper from HSMAI and Infor explores the impact of personalization in the hotel industry.